Lody Health Klinik is a health clinic that provides consultations and services for cancer treatment, heart treatment, pain treatment and cosmetic medicine. The company combines the latest and alternative treatments. The clinic's specialists identify the root causes of each disease with the help of alternative medicine and carefully thought-out special treatment.
Representatives of the clinic contact the WebUgol company with a request to customize Google Ads and manage social networks. At the beginning of working with advertising campaigns and social networks, we needed to create business profiles of the clinic on Google, Facebook, Instagram, because they did not exist and the clinic has only recently started operating.
Before starting to create and run advertising campaigns in Google Ads, we carefully read the structure of the site «Lody Health Klinik» and their services. We conducted a detailed audit of the site and gave some recommendations about the site for programmers and made changes to the content independently.
It is important to note that not all products and services can be requested through the Google search network. Because Google is very careful about advertising alternative medicine services, we've selected the most practical services you can run to advertise on the Google search network.
For each selected therapy, separate semantic cores were collected, prescribed unique texts and divided by intentions. Each advertising campaign was used to select new leads, had a clearly defined budget launch and territory.
The graphs show the effectiveness of our advertising campaigns during the first month of operation.
In the first month, we received 86 phone calls and 70 conversions, spending 2,360 CAD. The average conversion rate is CAD 33.72.
We monitor the work of advertising campaigns on a daily basis, adjusting depending on the market, trying to reduce the client's advertising costs and clean up negative keywords.
In parallel with Google Ads advertising campaigns, we have created Lody Health accounts on Facebook and Instagram and regularly fill the feed with informative posts.
If you are interested in promoting your business with Google Ads, SMM, SEO, LinkedIn, and Emailing, please write or call us using Contacts.