Purelivity Wellness
About company
Purelivity Wellness is a Houston-based clinic specializing in medical weight loss and wellness services. Focused on personalized care, they offer advanced treatments like GLP-1 medications to help clients achieve lasting results. Their commitment to premium service, guided support, and science-based solutions makes them a trusted partner in health transformation.
Services provided
Projects details
Google Ads
Customer Needs:
- Purelivity Wellness required a strategic overhaul of its Google Ads campaigns to improve lead quality and volume. The goals included site optimization, building a conversion-focused landing page, implementing accurate tracking, and launching targeted search ads to grow clientele in the Houston area.
Challenge:
The clinic’s initial campaigns lacked conversion tracking, targeted the wrong keywords, and had low site performance, resulting in poor lead generation and inefficient ad spend that limited client acquisition.
Solutions:
- We developed a new strategy starting with a high-converting landing page tailored to weight loss services.
- To meet product advertising compliance, we built a two-step JotForm feedback form for pre-qualifying leads.
- We collected and clustered a new semantic core, writing unique dual-text ads for each group to improve precision.
- A search campaign was launched with clearly defined geographic targeting and a fixed budget.
- Conversion tracking was configured to measure calls, form submissions, and engagement.
- Daily monitoring allowed for CPC adjustments and removal of ineffective keywords.
Results:
- In the first month, the new campaign generated 66 conversions and 9 phone calls, signaling a successful turnaround. The landing page and JotForm setup improved lead quality. Ongoing bid and keyword optimization kept cost-per-conversion low while sustaining campaign effectiveness, helping the clinic meet its acquisition goals efficiently.
