Revamp Wellness
Canada
260
conversions
15
%increase in performance
About company
Revamp Wellness is a multidisciplinary clinic in Langley, BC, offering physiotherapy, chiropractic care, massage therapy, orthopedics, and shockwave therapy. The clinic takes a holistic approach to healing and recovery, providing personalized care plans that prioritize patient health, movement, and long-term wellness through expert rehabilitation services.
Services provided
Projects details
Google Ads
Customer Needs:
- Revamp Wellness needed to improve the performance of its underperforming Google Ads campaigns. The clinic sought a strategy to generate more qualified leads for core services like physiotherapy, chiropractic care, and massage therapy, while fixing tracking issues caused by the use of the Jane App platform.
Challenge:
The previous campaigns lacked structure, had poor keyword grouping, and managed all services in a single campaign. Additionally, tracking conversions was complicated due to cross-domain limitations with Jane App.
Solutions:
- We began by auditing the existing Google Ads account and website, identifying multiple issues: no proper semantic core, poor territory settings, and all services combined into one campaign, making it impossible to control budgets by service.
- We stopped all active campaigns and created new ones for each core service: physiotherapy, massage therapy, chiropractic, and orthopedics.
- Each campaign had its own semantic core, keywords grouped by intent, and unique ad copy.
- Conversion tracking was rebuilt using Google Analytics cross-domain tracking, resolving Jane App’s closed-source limitations.
- We blocked the main domain from appearing as a referral and ensured full tracking continuity across both domains.
- Campaigns were geo-targeted to Langley and surrounding areas, with daily optimization focused on bid control, keyword cleanup, and reducing wasted spend.
- The goal was to increase conversions while lowering the cost per acquisition through service-specific targeting and accurate performance measurement.
Results:
- In the first month, the new campaigns generated 260 conversions, with the cost per conversion reduced to CAD 4.90—over 300% better than previous results using the same tracking structure. The performance continued into the second month. Daily optimizations, proper structure, and cross-domain tracking contributed to this dramatic improvement
