Revamp Wellness Clinic - treat the cause, not the symptoms
Revamp Wellness Clinic had an issue with current advertising in Google Ads and asked us to find out the reason for the low results.
After analyzing the effectiveness of advertising campaigns, we revealed a list of the mistakes made in managing settings. The structure of these campaigns did not have a formed semantic core and had errors in the territory determination and the schedule configuration. However, the main mistake was to manage all areas of the enterprise through the division of a single advertising campaign into ad groups. In fact, you can't effectively manage budgets and rates for services that cost differently and have varying returns.
We decided to stop all advertising campaigns in Google Ads and run the new ones correctly set. For the major services, we collected separate semantic cores and wrote unique ad texts, dividing them in accordance with preferences.
The next step was to set up conversion tracking correctly. Because the Jane App platform is used for online recording on the clinic's website, this has greatly complicated the task. The main entry point is the main site of the company, and the conversion element is on another platform with a different URL. At the same time, the Jane App platform is a closed source and allows you to integrate only Google Analytics. With Google Analytics, we built a cross-domain conversion tracking and blocked traffic from the main site as a referral, allowing us to upload and track conversions in Google Ads.
On the graph, you can see statistics of old and new advertising campaigns during the first two months of operation. In the first month, we received 260 conversions and reduced the cost of one conversion to CAD 4.90.
That is + 300% over previous ad campaigns with the same conversion-tracking configuration.
We monitor ad campaigns daily, clearing negative keywords and adjusting bids based on the market to ensure the highest return on your marketing investment.
If you are interested in promoting your business with Google Ads, SMM, SEO, LinkedIn, and Emailing, please write or call us using Contacts.