Skyscapes Balcony and Patio Flooring
Skyscapes Balcony and Patio Flooring
United States
About company

Skyscapes, a dynamic company located in the GTA, is renowned for its innovative outdoor space transformations. Their Urban Balcony Flooring solutions offer clients the opportunity to revamp balconies, terraces, and rooftops, maximizing the utility of these spaces. Tailoring modular-flooring solutions to meet individual requirements, Skyscapes complies with architectural standards and condo board regulations. Their product range includes porcelain pavers, exotic wood, composite decking, planters, fences, and lights, all installed with professional service.


Services provided

Project details

Business Description:

Skyscapes is a fast-expanding company specializing in the customization of outdoor living spaces with a variety of flooring and decor options, ensuring compliance with architectural and regulatory standards.

Customer Needs:

- Conduct a thorough market and SEO analysis to identify optimization opportunities and enhance the site's conversion rate.

- Develop a comprehensive marketing strategy focused on promoting key services through the Google network, including detailed site modification recommendations.

- Analyze and improve existing Google Ads, rectifying identified errors for enhanced performance.

- Formulate a new semantic core for each service, ensuring unique and effective ad copy.

- Launch Precision-Max (P-Max) advertising with client-provided creatives, targeting specific geographical areas within a pre-defined budget.

- Monitor and optimize advertising campaigns daily, removing negative search terms and adjusting cost per click to remain competitive in the market.


Despite existing online advertising efforts, Skyscapes sought to significantly elevate its market presence and online sales through strategic improvements and optimization.


- Conducted a detailed market analysis and SEO audit, laying the foundation for a tailored marketing strategy and website enhancements to boost conversions.

- Refined and expanded Google Ads initiatives, correcting previous errors and implementing new strategies for better reach and effectiveness.

- Developed and applied a new, detailed semantic core for each service, supported by unique, double-checked ad texts for optimal impact.

- Initiated P-Max advertising campaigns with targeted creatives, ensuring precise reach and engagement within designated areas and budget constraints.

- Provided continuous campaign monitoring and optimization, focusing on eliminating non-performing search terms and fine-tuning CPC strategies for market competitiveness.


1. Enhanced brand recognition and market presence within targeted regions, leading to increased online visibility.

2. Improved efficiency and performance of online advertising campaigns, correcting previous errors and optimizing ad spend.

3. Successfully attracted and engaged the target audience through precisely tailored and geographically targeted advertising strategies.

4. Achieved notable improvements in website conversion rates through strategic recommendations and changes.

5. Skyscapes' strategic partnership with Webugol resulted in a comprehensive overhaul of their online marketing and advertising efforts.

6. The company witnessed a significant uplift in brand awareness and online sales, attributed to the targeted and optimized advertising campaigns.

7. Skyscapes established a stronger online presence, leading to an increase in customer engagement and conversions, through meticulous market analysis, SEO auditing, and campaign monitoring.

Business Value:

The collaboration between Skyscapes and Webugol delivered substantial value, focusing on strategic online marketing, ad optimization, and website conversion enhancements. These initiatives propelled Skyscapes' growth, establishing the company as a leader in outdoor space transformation in the GTA and beyond. The targeted approach to advertising and continuous optimization efforts underscored the success of the marketing strategy, fostering brand expansion and increased sales.