Skyscapes Balcony and Patio Flooring
About company
Skyscapes is a Toronto-based company transforming balconies, rooftops, and patios into livable, modern outdoor spaces. Specializing in modular flooring, composite decking, planters, and custom lighting, they deliver personalized solutions that comply with condo and architectural standards - blending durability, design, and comfort in every installation.
Services provided
Projects details
Google Ads
Customer Needs:
- Skyscapes needed to strengthen its digital presence and boost online sales by optimizing its website and advertising strategy. Key goals included revising existing Google Ads, launching P-Max campaigns, and improving conversions for services like balcony flooring, planters, and outdoor lighting.
Challenge:
Despite running ads, Skyscapes struggled to fully capitalize on its online presence. Existing campaigns contained errors and inefficiencies, while the website lacked key conversion optimization features.
Solutions:
- We began with a thorough market analysis and SEO audit to uncover technical and content-related weaknesses.
- Based on our findings, we outlined website enhancements to improve the conversion path.
- The existing Google Ads account was reviewed, and underperforming settings and structures were corrected.
- We built a new semantic core for each key product category (porcelain pavers, composite decking, exotic wood, lighting, and planters) paired with unique, well-structured ad copy.
- Precision-Max (P-Max) campaigns were then launched using client-provided creatives, targeting strategic locations across the GTA with a fixed budget.
- Our team actively monitored the campaigns daily, eliminating ineffective search terms and adjusting CPC bids based on market trends
- This optimization process allowed for better targeting and engagement with potential customers, while also reducing wasted spend and maximizing returns from each campaign.
Results:
- Skyscapes achieved stronger brand recognition and a measurable increase in online engagement within the first campaign period. Optimized ad structures and improved targeting led to higher-quality traffic and stronger conversions. Website updates and P-Max campaigns drove a meaningful boost in customer inquiries and helped position Skyscapes as a top-tier provider in its niche.
