STADCON group
About company
STADCON Group is a construction company with over 20 years of experience in trenching and foundation pouring. Serving major cities across the Greater Toronto Area and Southern Ontario, they specialize in high-quality, reliable excavation work for residential and commercial clients. Their expertise and dedication make them a trusted name in structural groundwork.
Services provided
Projects details
Google Ads
Customer Needs:
- STADCON Group needed a performance-focused Google Ads strategy to increase customer inquiries for their trenching and foundation services in Southern Ontario. As a niche construction company, they sought a campaign that could precisely target high-intent local leads within a controlled budget.
Challenge:
Operating in a specialized market segment, STADCON required a campaign that could efficiently reach a narrow but highly relevant audience while maintaining a top auction position without overspending.
Solutions:
- With a niche market and clearly defined audience, we designed a lean, conversion-focused structure.
- Once the site was live, we launched a Google Ads campaign targeting high-intent construction service queries within the GTA and Southern Ontario.
- Ads were structured around localized, intent-based keyword clusters to ensure relevance and efficiency.
- We performed daily monitoring to refine bid strategies, adjusting CPC limits to boost click volume while maintaining top ad rankings.
- Negative keyword lists were updated regularly to eliminate wasteful traffic.
Results:
- STADCON's campaign quickly gained high auction rankings and delivered qualified traffic from the GTA and Southern Ontario. By carefully managing bids and filtering out low-quality traffic, the campaign remained cost-efficient and effective. The niche focus and daily optimizations led to strong lead flow and consistent performance over four months.
