Stairs Pro is a company that specializes in the design, supply, and installation of residential and commercial stairs in Toronto and the GTA, as well as parts of Ontario.
After auditing the site, we found some minor errors, correcting which can achieve better site conversion. After correcting them ourselves, we started assembling a new semantic core, divided the keywords into groups and wrote unique text ads. Our advertising campaigns are launched in search of new potential customers and have clearly defined territory and budgets. The most logical thing was to start receiving the first applications from search advertising campaigns. So we started with them.
After that, we created Google Analytics and Tag Manager for Stairs Pro, linked it to a Google Ads account, and set up the necessary goals for tracking user actions on the site to understand the effectiveness of advertising.
As the market in which Stairs Pro operates is clear and precise, our advertising campaign has given good results in the form of calls and conversions from the very first days. The graph shows the work of the advertising campaign in 14 days.
Spending 819 CAD, we received 6 calls and 15 conversions.
Every day we monitor the work of advertising campaigns, adjust the maximum cost-per-click (CPC) according to the market, and remove negative keywords.
We are currently continuing to work with Stairs Pro and we will scale campaigns and test new hypotheses to increase the customer's bottom line.
Want to feel the difference? Call us and we will help you achieve unrealistic results!