Stairs Pro
About company
Services provided
Projects details
Google Ads
Customer Needs:
- Stairs Pro needed to generate high-quality leads in Toronto and parts of Ontario for their stair design, supply, and installation services. The company turned to WebUgol to set up Google Ads and optimize its site for better conversions and targeted local traffic.
Challenge:
Despite offering specialized services, Stairs Pro’s website wasn’t optimized for conversions, and the business lacked an efficient lead-generation strategy. They needed quick, measurable results within a fixed budget.
Solutions:
- We started with a website audit and quickly fixed minor issues that were limiting conversions.
- Then, we created a focused semantic core, grouped keywords by intent, and wrote unique, high-quality text ads tailored to the stair installation niche.
- Google Analytics and Tag Manager were set up from scratch, and conversion tracking was configured to monitor both calls and form submissions.
- Daily optimizations included refining bids based on competition and performance, removing low-quality traffic through negative keywords, and rebalancing budget allocation for best-performing keywords.
- These adjustments helped keep costs low while maximizing conversions from relevant users actively searching for custom stair services.
Results:
- In just 14 days, Stairs Pro’s campaign delivered 6 phone calls and 15 tracked conversions with a budget of 819 CAD. Ads quickly reached competitive positions in search results. Ongoing optimizations ensured efficient spending, resulting in a strong return on investment and a noticeable increase in high-intent customer inquiries.
