Sunday Crew
United States
75
%higher conversion rate
30
%increase in online traffic
40
%boost in brand visibility
About Company
Sunday Crew is a U.S.-based apparel company specializing in high-quality custom polo shirts for businesses, teams, and organizations. With over a decade of industry experience, the company blends premium design with client-focused service. Their mission is to deliver branded apparel that enhances team identity while maintaining comfort and style.
Services provided
Projects details
Google Ads
Customer Needs:
- Sunday Crew aimed to boost online visibility, drive targeted traffic, and increase sales of custom polo shirts. The company partnered with Webugol to create and manage a performance-driven Google Ads campaign that included keyword targeting, multi-format ads, and retargeting strategies.
Challenge:
Despite a strong reputation, Sunday Crew faced growing competition and needed to strengthen its online presence. The lack of digital marketing limited its ability to compete in an increasingly eCommerce-driven market.
Solutions:
- We began with a market and audience analysis to understand buyer behavior and identify high-value keywords related to custom polo shirts.
- Using this research, we developed a Google Ads strategy targeting those terms.
- The campaign included text search ads, display ads, and Google Shopping ads to increase product visibility across different stages of the customer journey.
- A retargeting strategy was implemented to re-engage users who visited the site but didn’t convert. These ads proved highly effective in increasing conversion rates.
- Throughout the campaign, we continuously monitored performance, adjusting ad copy, bids, and targeting based on real-time data.
- This allowed us to lower acquisition costs and increase ROI.
- We also refined the audience segments based on engagement and purchase intent to maximize ad spend effectiveness and drive more qualified traffic to the website.
Results:
- The Google Ads campaign significantly boosted Sunday Crew’s online traffic and conversions. Retargeting ads outperformed standard ads by 75% in conversion rate. The multi-format strategy improved brand visibility and broadened reach. Continuous optimization ensured strong ad performance, resulting in increased sales and measurable ROI.
