Sunday Crew is an American company that specializes in creating custom polo shirts for businesses and organizations. The company has been in business for over a decade and has built a strong reputation in the market. However, with the increasing competition and the rise of online shopping, Sunday Crew realized the importance of digital marketing and decided to partner with a digital marketing agency Webugol to help them launch Google Advertising campaigns.
Sunday Crew's primary objective was to increase their online presence, generate more website traffic, and ultimately drive more sales.
We started by conducting a thorough analysis of Sunday Crew's target audience and the competition market. Then we identified the most relevant keywords and phrases that potential customers were using to search for custom polo shirts online. Based on this research, we created a comprehensive Google Ads campaign that targeted these specific keywords and phrases.
We used a mix of ad formats, including text ads, display ads, and shopping ads, to ensure maximum visibility and reach for Sunday Crew's products. Also, we implemented a retargeting strategy that showed ads to users who had previously visited Sunday Crew's website but did not make a purchase.
To optimize the campaign's performance, our team constantly monitored and analyzed the results. We adjusted the ad targeting, ad copy, and bids based on the data to ensure that the campaign was performing at its best.
The retargeting strategy was particularly effective, with the retargeted ads generating a 75% higher conversion rate than the non-retargeted ads. The campaign also helped Sunday Crew to increase their brand awareness and reach a wider audience.
The partnership between Sunday Crew and Webugol digital marketing agency was a success. The Google Ads campaign helped Sunday Crew achieve its objective of increasing its online presence and driving more sales. Our strategy of targeting specific keywords and phrases, using a mix of ad formats, and implementing a retargeting strategy proved to be effective in achieving the desired results. Sunday Crew was pleased with the outcome.