Tenuiss
About company
Tenuiss is a team of U.S.-based weight loss specialists, cardiology experts, and nutritionists focused on improving long-term health outcomes. With over 20 years of combined experience, the clinic offers advanced solutions for weight management, diabetes, hypertension, and sleep apnea—helping patients lead healthier, longer lives.
Services provided
Projects details
Google Ads
Customer Needs:
- Tenuiss needed a digital marketing strategy to promote weight loss and GLP-1 therapy services online. Key objectives included improving website performance, setting up Google Ads, configuring accurate conversion tracking, and running targeted campaigns to attract qualified leads.
Challenge:
Tenuiss had a limited online presence and an under-optimized website, with no conversion tracking and ineffective ad campaigns. A strategic overhaul was required to enhance visibility and lead generation.
Solutions:
- We began with a full marketing and website audit, identifying key site issues and delivering a technical task list for fixes.
- With client approval, we built a new advertising strategy focused on high-impact services: GLP-1 and Tirzepatide treatments.
- We collected and clustered a new semantic core for each product and wrote unique ad texts aligned with search intent.
- Ads were geo-targeted and launched with defined budgets to maximize relevance.
- Conversion tracking was configured to record user interactions, ensuring data accuracy.
- After initial success, we expanded efforts with a Performance Max campaign for Tirzepatide, which quickly yielded strong results.
- Daily campaign monitoring allowed us to optimize bids, clean negative search terms, and fine-tune targeting.
Results:
- The new campaigns significantly improved engagement and lead quality. The Performance Max campaign for Tirzepatide delivered strong early results. Accurate conversion tracking helped refine strategy. Daily optimizations ensured cost-efficiency, visibility, and consistent traffic growth—positioning Tenuiss for continued online expansion.
