The Pet Vet
United States
25
%increase in teleconsultations
20
%improvement in ad performance
About company
The PetVet is an online veterinary clinic in the U.S. offering a wide range of pet care services, including check-ups, vaccinations, diagnostics, surgeries, dental treatments, and virtual consultations. Their mission is to make high-quality veterinary care easily accessible to pet owners nationwide through modern digital solutions.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Website development
Build robust and scalable online platforms
Graphic design
Captivate with innovative and eye-catching visuals
Email marketing
Engage your audience with personalized campaigns
Projects details
Google Ads
Meta Ads
Graphic design
Email marketing
Customer Needs:
- The PetVet needed a structured digital promotion strategy, starting with teleconsultations. They required Google Ads setup, ad copywriting, platform optimization, Merchant Center configuration, and compliant advertising for pet medications that could only be purchased after a consultation.
Challenge:
Promoting medications was difficult due to the requirement for a mandatory consultation before purchase. The clinic also lacked structured ad campaigns and a product setup in Google’s Merchant Center.
Solutions:
- We began by auditing the website and identifying areas for improvement in both user experience and ad readiness.
- Working closely with the client, we implemented key changes to ensure the platform could support high-performing campaigns.
- We launched Google Ads for teleconsultation services, building a comprehensive keyword core, organizing it into logical groups, and writing custom text ads for each segment.
- Once initial success was achieved, we expanded into promoting medications. Due to the mandatory consultation rule, we created clear and compliant messaging that guided users through the multi-step process.
- We registered and configured the Google Merchant Center, prepared accurate product feeds, and ensured all policies were met.
- To maximize visibility and performance, we expanded our keyword list using insights from competitors and continued optimizing campaigns based on performance data.
Results:
- The Pet Vet successfully launched Google Ads campaigns that brought measurable results across teleconsultations and product sales. Platform improvements led to better ad performance and higher engagement. Merchant Center integration allowed for streamlined promotion of medications, laying the groundwork for scalable advertising growth.
Customer Needs:
- The client needed a Meta Ads strategy to promote their newly launched online veterinary services. The initial focus was to attract pet owners looking for virtual consultations, with a long-term goal of expanding into sales of pet health medications.
Challenge:
The project started without existing ad data or a defined audience. We had to build the campaign structure from zero while balancing ad compliance with promoting medical services for pets.
Solutions:
- We began by setting up the entire Meta Ads infrastructure, including pixel tracking, custom conversions, and a segmented funnel strategy. The first phase targeted pet owners searching for affordable and accessible online vet consultations. We crafted ad creatives that emphasized expert care, convenience, and fast response times, positioning The Pet Vet as a modern solution for urgent pet care.
- Once the initial campaigns proved effective, we gradually expanded efforts to promote pet medications, particularly focused on oral health and preventative care. This required new ad angles and messaging that positioned the products as essential for maintaining pets’ wellbeing. We tested various formats, including carousel ads and lead ads, highlighting benefits like vet approval, ease of use, and long-term health value.
- To increase efficiency, we built custom audiences based on user behavior and layered them with interest-based targeting. Campaigns were continuously optimized based on performance, and new creative versions were tested to fight ad fatigue. We also worked closely with the client to align ad messaging with seasonal promotions and new product launches.
Results:
- We successfully grew the brand’s presence across two verticals: services and e-commerce. The consultation ads brought in steady leads at a low CPL, while pet medication campaigns delivered consistent sales growth and strong ROAS. Meta Ads became a reliable engine for driving visibility and revenue.
Customer Needs:
- The PetVet needed engaging and trustworthy ad creatives to support Meta Ads campaigns promoting their newly launched online veterinary consultations.
- The visuals had to build credibility and highlight the convenience of digital pet care services for a niche target audience.
Challenge:
The narrow market specificity, targeting pet owners interested in virtual consultations, required precise, empathetic visual messaging. We had to differentiate the brand in a space where in-person veterinary care is still the default choice for many.
Solutions:
- Designed a range of high-performing ad creatives optimized for Meta Ads, including static visuals tailored to showcase the simplicity and benefits of virtual pet care. Focused the design language on warmth and trust, using pet-friendly color schemes, calm tones, and real animal imagery to appeal to loving pet owners.
- Collaborated closely with the Meta Ads specialist to align visual strategy with targeting data — including selecting specific dog or cat breeds to display in creatives based on ad set segmentation.
- Emphasized convenience, professional care, and fast response as the main benefits, crafting visuals that resonated with pet owners seeking immediate advice without clinic visits.
- Created alternative ad versions for A/B testing across different platforms, enabling performance comparison and creative optimization.
- Developed visual concepts that could be reused across social posts and organic channels, ensuring brand cohesion and reinforcing campaign reach.
- Maintained design flexibility to support campaign updates, including seasonal offers, service highlights, and new consultation categories.
Results:
- Our design work helped effectively introduce The PetVet’s online consultation service to a new market segment.
- The creative assets supported lead generation across Meta campaigns, contributing to brand awareness and user trust.
- Visually-driven messaging improved engagement rates and helped the brand establish a modern identity in the pet healthcare space.
Customer Needs:
- The PetVet needed a short-form email sequence designed to prompt existing users to complete an additional intake form as part of their virtual consultation process.
- The goal was to ensure smooth client onboarding and minimize drop-offs during the registration phase.
Challenge:
Despite completing the design and setup phase, the emails were never launched due to internal delays on the client’s side.
The key challenge was maintaining engagement momentum without being able to activate the intended workflow.
Solutions:
- Designed a dedicated email reminder sequence — with clear messaging and visual consistency — aimed at motivating users to complete the additional form submission.
- Each email was structured for maximum clarity, featuring: - Friendly tone aligned with veterinary care branding; - Strong call-to-action buttons; - Mobile-first layout and accessibility considerations
- Crafted visuals that complemented The PetVet’s digital tone, emphasizing trust, ease-of-use, and client convenience.
- Set up the workflow architecture and prepared assets for launch, including testing on various devices and inboxes to ensure compatibility.
Results:
- Although the email flow was not ultimately launched, a complete and functional design package was created and delivered.
- The materials remain available for future activation, giving the client a ready-to-go solution for form follow-up outreach.
- The project demonstrated The PetVet’s proactive approach to improving their user flow and client experience.
