The Pet Vet
About company
The PetVet is an online veterinary clinic in the U.S. offering a wide range of pet care services, including check-ups, vaccinations, diagnostics, surgeries, dental treatments, and virtual consultations. Their mission is to make high-quality veterinary care easily accessible to pet owners nationwide through modern digital solutions.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Website development
Build robust and scalable online platforms
Web design
Create stunning and user-friendly websites
Projects details
Google Ads
Customer Needs:
- The PetVet needed a structured digital promotion strategy, starting with teleconsultations. They required Google Ads setup, ad copywriting, platform optimization, Merchant Center configuration, and compliant advertising for pet medications that could only be purchased after a consultation.
Challenge:
Promoting medications was difficult due to the requirement for a mandatory consultation before purchase. The clinic also lacked structured ad campaigns and a product setup in Google’s Merchant Center.
Solutions:
- We began by auditing the website and identifying areas for improvement in both user experience and ad readiness.
- Working closely with the client, we implemented key changes to ensure the platform could support high-performing campaigns.
- We launched Google Ads for teleconsultation services, building a comprehensive keyword core, organizing it into logical groups, and writing custom text ads for each segment.
- Once initial success was achieved, we expanded into promoting medications. Due to the mandatory consultation rule, we created clear and compliant messaging that guided users through the multi-step process.
- We registered and configured the Google Merchant Center, prepared accurate product feeds, and ensured all policies were met.
- To maximize visibility and performance, we expanded our keyword list using insights from competitors and continued optimizing campaigns based on performance data.
Results:
- The PetVet successfully launched Google Ads campaigns that brought measurable results across teleconsultations and product sales. Platform improvements led to better ad performance and higher engagement. Merchant Center integration allowed for streamlined promotion of medications, laying the groundwork for scalable advertising growth.
