Unique Blinds
About company
Unique Blinds is a Toronto-based company specializing in the design, customization, and installation of premium window treatments, including blinds, roller blinds, and drapes. With a client-focused approach and dedication to quality, the company provides tailored solutions to both residential and commercial spaces, ensuring every design reflects the customer’s vision.
Services provided
Projects details
Google Ads
Customer Needs:
- Unique Blinds needed a digital marketing strategy to generate leads and boost product sales. With no previous advertising campaigns, the client sought guidance on market entry, starting with Facebook Ads and later expanding to Google Ads to reach a local, interested audience in Toronto.
Challenge:
Entering a competitive market with a limited budget made it difficult to cover all services. Strategic decisions had to be made to focus resources effectively and ensure that campaigns produced measurable results.
Solutions:
- We began with a business analysis and identified designer blinds and roller blinds as high-potential categories for initial promotion.
- We launched Facebook Ads first to quickly gain brand visibility and gather performance data
- After defining geo-targeting, interests, and video creatives, we successfully launched the campaign.
- With Facebook Ads performing well, we expanded to Google Ads.
- Services were segmented into ad groups: blinds, shades, and drapes.
- We collected semantic cores, grouped keywords by intent, and wrote custom ad copy for each group.
- Each campaign was launched with a defined territory, budget, and max bid cap.
- After reviewing first-month results, we found that market competition required more budget than available, so we focused our full resources on the "blinds" campaign.
- Gradually increasing max CPC, we optimized campaign performance daily by excluding non-relevant traffic and adjusting bids - ensuring maximum efficiency and lead generation within the budget.
Results:
- The Facebook and Google Ads campaigns helped Unique Blinds enter the competitive Toronto market, with early conversions coming from the focused “blinds” campaign. Streamlining the budget and refining targeting led to a steady increase in qualified leads. Ongoing bid adjustments and keyword cleanup continue to improve cost-efficiency and campaign performance.
