Valhalla Vitality Shop is an American company that manufactures and sells dietary supplements to support men's and women's health. The company's goal is to create the tools people need to achieve maximum health. All the company's products are made from natural ingredients using SENDS technology.
Valhalla Vitality Shop has several brick-and-mortar stores in the state of New York, USA and wants to promote its brand on the Google search network to increase traffic from the Internet. Therefore, company representatives turned to Webugol for help in setting up advertising.
After the meeting, we conducted an SEO analysis of the site and developed an individual strategy for the development of the Valhalla Vitality brand, which included the launch of Google search advertising, Shopping Ads and SEO promotion.
The SEO analysis revealed a number of errors on the site that needed to be corrected. Also, to increase the conversion rate of the site, we have compiled a separate list of recommendations. Wrote technical specifications for programmers and made a number of changes independently. First, we completely replaced the photos of the products on the website, made all the banners in the same style, and visually changed the appearance of the descriptions of each product. Next, we started creating Google Analytics and Tag Manager accounts and connected them to the site and Google Ads account to track conversions. Each product from the site was uploaded to Google Merchant Center, the platforms on which we will advertise the products were chosen, in our case it is Shopping Ads, and we also prescribed the product categories for which we will run ads. In Shopping campaigns, we cannot clean up negative search terms, but can only monitor their performance, optimizing bids per click or conversion according to the market.
After analyzing the market, we saw that not all of the company's products can be promoted through ordinary search advertising campaigns, so we launched it for only one category of products. Also, at the company's request, Shopping campaigns for certain products were launched. All our advertising campaigns were launched in specific territories and with a clearly limited budget.
Every day, we monitor the performance of advertising campaigns and see how Shopping campaigns "accelerate", the average cost per click decreases, and the number of impressions increases. We also clean negative negative keywords from the search campaign.
(description of SEO work)
The results of SEO work and Google Ads are shown in the form of daily purchases on the site.
Contact us if you also need help promoting your business online. The Webugol team will be able to help you.