Ways2Well

USA

About Company

W2W (Ways2Well) is a leading wellness clinic that provides innovative treatments to improve health and well-being. Specializing in stem cell therapy, hormone replacement therapy (HRT), weight loss solutions, and holistic care, W2W combines advanced medical technology with personalized care to help individuals enhance energy, manage chronic conditions, lose weight, and improve overall wellness.

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Services provided

Google Ads

Drive targeted traffic with optimized campaigns

Meta Ads

Enhance brand visibility through tailored strategies

Website SEO

Improve search rankings with expert optimization

Local seo

Boost local presence with effective tactics

Email marketing

Engage your audience with personalized campaigns

Graphic design

Captivate with innovative and eye-catching visuals

Web design

Create stunning and user-friendly websites

Website development

Build robust and scalable online platforms

Projects details

Business Description:

W2W offers a variety of services:
• Stem Cell Therapy: Promotes tissue regeneration and immune support.
• Hormone Replacement Therapy (HRT): Balances hormones and addresses issues like fatigue and mood swings.
• Weight Loss Programs: Includes medical weight loss solutions and GLP-1 therapies.
• Holistic Therapies: Offers IV therapy, acupuncture, and herbal treatments for overall health.

Website seo

Web design

Google Ads

Meta Ads

Graphic design

Email marketing

Google Ads

Local seo

Customer Needs:

The website had a substantial brand presence with significant traffic but needed to attract more customers specifically for stem cell therapy services. The main goal was to convert existing brand awareness into a growing customer base, focusing on building a strong online presence.

Challenge:

The site had a domain rating of 31, with solid brand traffic but struggled with the need for optimized content and conversions. Despite the traffic, there was a lack of focused visibility for the stem cell therapy services, making it hard to capture targeted leads.

Solutions:

Full Site Audit and Correction of Technical Errors: An in-depth audit of the site was conducted to identify technical issues, improving load times and user experience.
Compilation of Semantic Core: A comprehensive list of relevant keywords for stem cell therapy services was compiled to optimize content.
Creation of Topics for Blog Pages: We identified key topics for blog pages that aligned with customer interests, specifically related to stem cell therapy and its benefits.
Content Creation: High-quality, SEO-optimized content was created for both service and blog pages to engage visitors and improve rankings.
Link Building Strategy: A robust link-building strategy was put in place to acquire quality backlinks and increase the domain authority.
Guest Posts Strategy: A guest post strategy was executed with reputable websites to boost backlinks and site visibility in the stem cell therapy niche.
Optimization of Service Pages: Stem cell therapy service pages were optimized for better ranking by ensuring they were keyword-rich and user-friendly.

Results:

Most of the service pages, especially those related to stem cell therapy, secured positions in the top 20 of Google search results.
The domain rating increased significantly from 31 to 53 within 1 year, even in a highly competitive niche.
Organic traffic grew twofold, bringing a noticeable increase in customer inquiries and conversions, driving the business forward.

Customer Needs:

Increased energy and vitality.
Weight management and improved metabolism.
Chronic condition management.
Recovery support through advanced therapies. W2W needed to improve their website to attract more clients and streamline their digital presence.

Challenge:

W2W faced challenges with an outdated website that lacked mobile optimization, low online visibility, and inadequate brand representation, needing a redesign to enhance user experience and reach.

Solutions:

User Experience (UX) Improvement: We completely redesigned the website, simplifying navigation and ensuring users could easily access information about services, book appointments, and learn about the treatments offered.
Mobile Optimization: The website was optimized for mobile devices, providing a seamless experience for users on-the-go.
Visual Update: The design was modernized to reflect the professional, wellness-focused brand, featuring a clean layout, intuitive design, and easy-to-read typography.
User-Centered Design: User flows were optimized for ease of use, guiding visitors through the website effortlessly, from exploring services to booking a consultation.
Faster Loading Times: Page speed was optimized to reduce load times, ensuring users had a smoother experience and a lower bounce rate.

Results:

Enhanced User Experience: The redesigned site provided a more intuitive and streamlined user experience, increasing client engagement and bookings.
Increased Traffic and Inquiries: The targeted campaigns and optimized website led to more website visitors and higher conversion rates.
Better Brand Representation: The modern, professional design better communicated W2W’s high-quality services and holistic approach to wellness.

Customer Needs:

Ways2Well needed a complete marketing overhaul, including a full site and campaign audit, development of a refined strategy for core products, proper analytics setup, and the launch of effective Google Ads and Performance Max campaigns within a specific territory and budget.

Challenge:

The site contained technical errors, and existing campaigns lacked optimization. This resulted in low engagement, poor conversion tracking, and an underwhelming digital presence that limited overall marketing performance.

Solutions:

We started by performing a full marketing and website audit, identifying key site errors and delivering a technical task list for the developers to resolve them.
Next, we developed a comprehensive advertising strategy and secured client approval.
To ensure accurate campaign measurement, we implemented a robust conversion tracking system to capture key user actions.
Our keyword research and clustering focused on top-performing services—Comprehensive Bloodwork and regenerative therapies—allowing us to build highly targeted campaigns.
We wrote unique ad copy for each segment and launched the campaigns within clearly defined territories and budgets.
After the initial success, we expanded into Performance Max (Pmax) campaigns, especially for Supplements. This campaign delivered strong results from the first days.
Continuous monitoring allowed us to optimize bids and eliminate underperforming search terms, maintaining cost-efficiency while improving reach and conversions.

Results:

Google Ads and Pmax campaigns showed immediate improvement in engagement and cost-efficiency. The new setup enabled accurate tracking of user actions, leading to more informed decisions and better outcomes. Campaign targeting and performance were greatly enhanced, resulting in increased reach and measurable growth for key products.

Customer Needs:

The client needed a scalable Meta Ads strategy to promote their bloodwork services and later expand into stem cell therapies and supplements. Their goal was to build a strong digital funnel for customer acquisition across all service categories.

Challenge:

We had to promote medical services in a highly regulated advertising environment. Scaling across multiple verticals while keeping performance and compliance in balance was a key challenge.

Solutions:

We began with focused ad campaigns for bloodwork panels, targeting health-conscious individuals seeking preventative care and in-depth diagnostics. Through precise audience segmentation and interest targeting, we reached users interested in longevity, functional medicine, and early detection. Ads were designed to emphasize convenience, medical insight, and personalized care, resulting in an immediate lift in lead volume.
Once bloodwork ads delivered consistent results, we gradually introduced campaigns for stem cell-related services and wellness supplements. Each vertical had a distinct messaging strategy, with creatives tailored to platform guidelines. We used education-based ads for stem cell therapy and benefit-focused messaging for supplements, ensuring clarity and compliance.
As performance scaled, we built separate funnel stages — from awareness to retargeting — and implemented full conversion tracking via Meta Pixel. With daily budgets reaching up to $4,000, we managed media spend efficiently across all services, allocating more to high-converting offers. Weekly reporting, A/B testing, and audience expansion helped maintain strong ROI at scale.
By optimizing ad formats (lead forms, video, carousel) and aligning with Ways2Well’s brand voice, we created a high-performing ad ecosystem that adapted as the business grew.

Results:

We successfully scaled from one service to a multi-vertical campaign strategy. Bloodwork and stem cell services generated consistent, high-quality leads, while supplement campaigns opened a new revenue stream. Meta Ads became the brand’s top-performing channel, handling high daily spend while maintaining strong cost-efficiency.

Customer Needs:

Ways2Well needed a dynamic range of ad creatives to support Meta Ads campaigns, with a primary focus on promoting their bloodwork diagnostics, stem cell-based therapies, and later, their proprietary supplement line.
Visuals had to reflect both medical credibility and wellness appeal.

Challenge:

Unlike typical wellness brands, Ways2Well positioned itself at the intersection of advanced medicine and holistic health, requiring creatives that could convey scientific innovation without overwhelming or alienating the audience.

Solutions:

Created a wide variety of Meta Ads creatives, including carousels, animated visuals, and video ads with an early focus on showcasing the benefits of comprehensive bloodwork diagnostics.
Designed compelling assets for stem cell-related services, using futuristic, clean visual language to reinforce the brand’s positioning as an advanced wellness platform.
As the company expanded into supplements, we shifted the visual direction to highlight product benefits, natural ingredients, and long-term health support — still within the framework of clinical trust.
Some visuals were adapted for Google Ads placement, though Meta remained the core focus.
Developed highly scrollable carousel creatives that broke down product/service features clearly and visually.
Collaborated with Meta Ads specialists to test ad angles and creative types, prioritizing high-converting formats and optimizing performance per audience segment.
Maintained brand consistency across changing service lines, allowing for seamless campaign shifts without losing recognition or authority.

Results:

Our creatives supported multiple high-impact Meta Ads campaigns, helping Ways2Well differentiate in a saturated market through science-forward visuals.
The transition from services to product promotion was visually smooth, reinforcing the brand’s evolution without disrupting campaign continuity.
Strong design consistency and adaptability played a key role in campaign effectiveness and brand loyalty.
A close, well-coordinated collaboration with Ways2Well’s in-house design team ensured alignment on brand style, faster approvals, and seamless creative execution across all campaigns.

Customer Needs:

Although the client had prior experience using HubSpot for email marketing, they needed a complete system overhaul — including form implementation, automation flows, and strategic re-engagement of their outdated contact database.
The main goal was to streamline communication, segment audiences, and reintroduce Ways2Well as a trusted wellness provider.

Challenge:

The client had a large but outdated contact base, requiring a strategic reactivation approach. Additionally, the ecommerce system was switched from Shopify back to WooCommerce, requiring full reintegration with email infrastructure and automation workflows.

Solutions:

Audited and restructured the client’s email marketing setup from the ground up.
Implemented a unified pop-up form to consistently grow the subscriber list site-wide.
Launched a tailored Welcome Flow to onboard new subscribers and introduce the brand’s value proposition.
Created custom abandoned cart flows based on WooCommerce data, segmented by product and service type.
Built two additional page-specific pop-up forms: - One exclusively for stem cell therapy pages; - One targeting users on supplement-related pages.
Reactivated dormant contacts through a re-engagement series, reminding them of Ways2Well’s expertise and offerings in health optimization.
Ensured smooth reintegration with WooCommerce, replacing the previous Shopify setup, and restored key automations for transactional and behavioral targeting.
Designed all emails to reflect the brand’s clinical professionalism, optimized for mobile, and A/B tested for engagement.

Results:

The Welcome Flow achieved up to 37% open rate and 12% CTR in the first email, with strong deliverability (>96–98%) across all messages.
The main pop-up form generated 877,965 views, 38,615 submissions, and a 4.4% submission rate over its lifetime.
Re-engagement efforts successfully revived inactive contacts while the optimized pop-up strategy brought in thousands of new leads.
Email became a cornerstone of Ways2Well’s digital marketing, reinforcing awareness, education, and conversion across key wellness categories.

Customer Needs:

Challenge:

Solutions:

Results:

Customer Needs:

Ways2Well needed to improve local visibility in Austin, Texas. They aimed to increase traffic and engagement by optimizing their GMB profile with relevant keywords, ensuring higher search rankings for health and wellness services, and regularly updating posts related to health analysis.

Challenge:

Ways2Well faced the challenge of low local online visibility and engagement in Austin. Despite offering advanced blood lab analysis and personalized health services, their GMB profile wasn’t optimized for local search, limiting exposure to potential customers seeking preventative care.

Solutions:

Optimizing GMB Profile: We optimized Ways2Well’s Google My Business profile by selecting relevant services like IV therapy, health optimization, and DEXA body scan. Keywords were strategically chosen to improve local search results, specifically targeting Austin, Texas.
Keyword Integration for Location: The GMB profile was updated with location-based keywords for Austin, ensuring that Ways2Well appeared in local searches for wellness and health services. This also included adding specific health-related keywords relevant to their offerings.
Service and Area Optimization: We selected and optimized services based on local search demand in Austin, such as IV therapy, VO2 max test, health optimization, and DEXA body scan.
Regular Local SEO Updates: Regular updates and posts were made to the GMB profile, focusing on services, health tips, and promotions relevant to Austin residents. This not only kept the profile fresh but also boosted local engagement and SEO.

Results:

After the optimization, Ways2Well saw significant improvements: interactions on their business profile increased from 1,103 to 1,611 (+46.06%), and website clicks grew from 920 to 1,333 (+44.89%) in just one month. This kind of growth has been consistent every month, enhancing local awareness and engagement in the Austin area, resulting in more inquiries and higher interest in their services.