Web4You
About company
Web4You Inc is a Toronto-based digital agency specializing in web development, design, and online marketing for small and medium businesses. With over 8 years of experience, the company has built a strong reputation for delivering tailored web solutions that help clients grow their presence and sales in an increasingly competitive digital landscape.
Services provided
Projects details
Google Ads
Customer Needs:
- Web4You Inc needed to generate new leads after reorienting its services during the COVID-19 period. The goal was to increase web development and design inquiries by using Google Ads for quick acquisition and LinkedIn outreach to connect with decision-makers in companies needing outsourcing.
Challenge:
As demand shifted during the pandemic, Web4You needed to reposition its service offerings and find new ways to attract clients online. The company required quick lead generation and channel-specific strategies.
Solutions:
- We started with a business and audience analysis to identify ideal marketing channels.
- Google Ads and LinkedIn were chosen to deliver both short-term and long-term leads.
- On the website, we optimized conversion elements, added call tracking, and set up form tracking.
- Our Google Ads campaign used a mix of advanced search ads and Responsive Search Ads (RSA) to balance high ad rank and low CPC.
- Within the first month, we cleaned search terms, added negatives, optimized ad text, and refined our bidding strategy.
- Key changes included narrowing location targeting, disabling Google search partners, and adjusting the ad schedule to 7:00–22:00, when conversions were most frequent.
- In parallel, we reworked the LinkedIn profile, optimizing the description, highlighting key services, and positioning Web4You for Magento development outreach.
- Using tailored scripts, we reached CTOs, CIOs, and IT directors, arranging 9 qualified calls in the first month.
Results:
- In the first month, Google Ads delivered over 7 tracked conversions on a $3.1K CAD budget, with continued campaign optimizations improving cost-efficiency. LinkedIn outreach secured 9 high-quality calls with decision-makers at target companies. Both channels laid the foundation for increased client acquisition and consistent growth.
