Your Slim Specialist
United States
20
%increase in engagement
15
%reduction in cost per lead
25
%increase in new patient inquiries
About company
Your Slim Specialist is a telemedicine clinic serving patients in Connecticut and New York with physician-guided weight loss treatments. They offer GLP-1 therapies such as Semaglutide and Tirzepatide to support long-term weight management. The clinic combines medical supervision with convenience, helping clients reach their wellness goals from home.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Website development
Build robust and scalable online platforms
Web design
Create stunning and user-friendly websites
Projects details
Business Description:
Your Slim Specialist is a telemedicine clinic serving patients in Connecticut and New York with physician-guided weight loss treatments. They offer GLP-1 therapies such as Semaglutide and Tirzepatide to support long-term weight management. The clinic combines medical supervision with convenience, helping clients reach their wellness goals from home.
Google Ads
Meta Ads
Graphic design
Web design
Customer Needs:
- Your Slim Specialist needed a performance-driven Google Ads strategy to promote Semaglutide and Tirzepatide in Connecticut and New York. The goal was to fix website issues, set up conversion tracking, and launch optimized campaigns that would generate quality leads efficiently.
Challenge:
The clinic’s online presence was limited, and its website contained minor errors affecting usability and tracking. Advertising efforts needed refinement to improve targeting, engagement, and conversion results.
Solutions:
- We developed a campaign strategy focused on GLP-1 medications, primarily Semaglutide and Tirzepatide, and gained client approval to proceed.
- Conversion tracking was configured using Google tools to measure lead actions and campaign impact accurately.
- We gathered and segmented new semantic cores for each product and created custom ad copy tailored to user intent.
- Search campaigns were launched in targeted locations (Connecticut and New York) on a controlled budget.
- Following early success, we introduced a Performance Max (Pmax) campaign for Tirzepatide, which immediately produced strong results.
- Daily monitoring ensured ongoing optimizations, including bid adjustments and removal of irrelevant keywords, helping improve overall ad efficiency and ROI.
Results:
- Advertising campaigns for Your Slim Specialist quickly demonstrated improved engagement and lead generation. The Tirzepatide Pmax campaign delivered strong early results. With accurate conversion tracking and daily campaign optimizations, the clinic significantly improved performance, audience reach, and cost-effectiveness within its target regions.
Customer Needs:
- Your Slim Specialist sought a targeted Meta Ads strategy to promote GLP-1 weight loss therapies—specifically Semaglutide and Tirzepatide—across Connecticut and New York. The objective was to increase consultations and prescriptions by reaching individuals with obesity or weight-related conditions, leveraging telemedicine for convenience.
Challenge:
The primary challenge was to effectively reach a qualified audience within a competitive market, ensuring that the advertising budget was utilized efficiently. Additionally, the campaign needed to convey the benefits of GLP-1 therapies, such as appetite suppression and improved metabolism, to encourage potential clients to initiate consultations.
Solutions:
- Audience Segmentation: Targeting adults with a BMI ≥30 or ≥27 with weight-related comorbidities
- Ad Creatives: Developing compelling visuals and copy that highlighted the success stories of individuals who lost significant weight using Semaglutide and Tirzepatide.
- Conversion Tracking: Setting up conversion tracking to monitor the effectiveness of the ads in driving consultations and prescriptions.
- Budget Optimization: Allocating the advertising budget to maximize reach and engagement within the target audience.
Results:
- The Meta Ads campaign successfully increased awareness and consultations for Your Slim Specialist's GLP-1 weight loss therapies. By effectively targeting the appropriate audience and conveying the benefits of the treatments, the campaign led to a significant rise in new patient inquiries and prescriptions, contributing to the clinic's growth and success in the competitive telemedicine weight loss market.
Customer Needs:
- Your Slim Specialist needed eye-catching ad creatives to raise awareness around GLP-1 therapy, specifically targeting users interested in medical weight loss solutions.
- The goal was to increase engagement and generate new patient leads through visually compelling and compliant Meta Ads.
Challenge:
As GLP-1 medications are relatively new to the general audience, the creatives had to explain their benefits quickly and clearly, while maintaining platform compliance and medical accuracy.
Solutions:
- Developed a series of static ad creatives for Meta that highlighted the effectiveness and medical support behind GLP-1 therapies.
- Focused messaging on long-term weight loss, improved health outcomes, and ease of treatment, helping demystify the product for first-time users.
- Reinforced clinical credibility through clear copy, branded design, and trust-building elements like physician supervision and patient success indicators.
- Ensured all creatives adhered to Meta’s advertising policies regarding health and wellness topics, while still standing out in the feed.
Results:
- The campaign creatives successfully increased visibility for GLP-1 therapies and helped normalize the treatment among a broader audience.
- Static visuals generated higher engagement and improved traffic quality to landing pages.
- The design approach supported the client’s sales funnel and helped establish Your Slim Specialist as a credible GLP-1 provider.
Customer Needs:
- Comprehensive weight loss solutions tailored to individual goals.
- Expert guidance and support throughout the weight loss journey.
- A streamlined and easy-to-use website for service information, booking.
- Effective and safe weight loss treatments that offer real, sustainable results.
Challenge:
Your Slim Specialist needed a website that effectively communicated its core services, showcased the brand’s credibility, and made it easy for clients to access the treatments they needed.
Solutions:
- User Experience (UX) Improvement: We designed the website to provide a smooth, intuitive navigation experience. Key services, booking information, and treatment details are now easily accessible to visitors.
- Mobile Optimization: The website is fully optimized for mobile devices, allowing users to book consultations and access services on-the-go without any issues.
- Visual Update: The visual design was modernized to better represent the brand’s professional and holistic approach to wellness. A fresh, clean layout and easy-to-read typography were incorporated to ensure a pleasant browsing experience.
- User-Centered Design: The website’s flow was streamlined so users can easily navigate from learning about services to booking their initial consultations, with clear calls-to-action and minimal friction.
Results:
- Enhanced User Experience: The new website’s improved design and layout made it easier for clients to navigate and access information. The redesign also led to a noticeable increase in client consultations and bookings.
- Better Brand Representation: The modern design effectively communicated Your Slim Specialist’s expertise in weight loss treatments and wellness, helping to build trust with potential clients and positioning the brand as a professional and reliable health service provider.
