ZIKO
ZIKO
Ukraine
About company

ZIKO is a water purification, water supply and wastewater treatment company with over 30 years of experience in Ukrainian and foreign markets. Webugol is cooperating with ZIKO company for over 5 years. In fact, ZIKO is the first client we started working with and continue improving their digital marketing.

Services provided

Project details

ZIKO is a water purification, water supply and wastewater treatment company with over 30 years of experience in Ukrainian and foreign markets. Webugol is cooperating with ZIKO company for over 5 years. In fact, ZIKO is the first client we started working with and continue improving their digital marketing.

Brand positioning and website development

At the beginning of our cooperation, we had a big challenge to create a competitive website. Before creating any website you need to consider the market you’re going to target. By making the market analysis we find out that most companies were oriented toward B2C eCommerce stores while there are no companies that focus on industrial solutions.

To explain the new concept of industrial orientation for ZIKO company we decided to create the new slogan: water engineering leader and rework the logo. After these changes, the new website prototype was built with the main orientation on B2B industrial segment: https://ziko.com.ua

Google Ads

To gain first results fast we decided to start with Google Ads. From the beginning till this moment we already launched more than 80 Google Ads campaigns, around 15 are currently online. There are different combinations of search and display campaign that has from 300%+ up to 4000%+ ROAS. Such markets like industrial wastewater treatment are less competitive which allows us to gain high profitability from ads.

The campaigns were cleaned and optimized for a few years which allowed us to gain absolute first position for each campaign. The nearest competitors are 3-4 times lower in Google Ads Auctions.

Facebook Ads

After building the industrial water purification and wastewater treatment segment, we started to compete in the B2C market. Obviously, we already had some B2C Google Ads campaigns and we enforced them by building cold, retargeting, and look-a-like funnels with the Facebook Ads. After 2 months of testing, we found the perfect ads solution that gave us 120+ B2C leads a month with a 300$ budget. The main focus was made on free water analysis that worked like the lead generation feature.

SEO

We always worked with SEO for ZIKO, but the budget was always small. We had enough leads from main advertising that were continuously growing and required more attention. To proceed with SEO leads the company must have increased the company size. For the last year, we are actively purchasing external links to grow DA and best pages rank. This channel will be the next source of high-quality traffic and leads to the company in the next few years but will require additional investments in copywriting and link building.

Linkedin

Using LinkedIn we reached 2000+k targeted industrial customers (mainly chief engineers of manufacturing companies across Ukraine). LinkedIn allowed us to arrange more than 200 meetings online and offline and build a Facebook group with up to 500 followers to continue communicating with them.