ZIKO
Ukraine
2
xincrease in traffic
3
xgrowth in impressions
27
domain rating increased
About company
Ziko is a leading provider of water treatment and purification solutions for industrial clients. With years of experience in providing high-quality water treatment services, Ziko offers tailored solutions for large enterprises, helping them improve water quality and meet regulatory standards. Ziko is committed to helping businesses achieve their water quality goals with innovative, cost-effective solutions.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Graphic design
Captivate with innovative and eye-catching visuals
Email marketing
Engage your audience with personalized campaigns
Projects details
Google Ads
Website seo
Graphic design
Email marketing
Customer Needs:
Challenge:
Solutions:
Results:
Customer Needs:
- The client contacted us with the need to increase the number of customers in the B2B segment of the water purification business for large enterprises. The goal was to attract more business clients and increase visibility in a competitive industry.
Challenge:
The website had a small number of visitors and a low conversion rate, which limited its ability to attract and retain large enterprise clients. The site was not optimized to its full potential, and there was little visibility in search engine results.
Solutions:
- Full Site Audit and Correction of Technical Errors: A thorough site audit was performed to identify technical issues such as slow loading speeds, mobile responsiveness problems, and crawlability issues. These were addressed to improve the site’s performance and ensure better indexing by search engines.
- Compilation of a Semantic Core for the Site: We conducted extensive keyword research to identify high-traffic B2B-related keywords, focusing on terms related to water treatment, water purification, and industrial water solutions. This semantic core allowed us to target the right search terms for better visibility.
- Content Creation: High-quality, SEO-optimized content was developed for the site, including service pages, case studies, and blog posts. The content was designed to educate potential clients on water treatment solutions and promote the company’s expertise in the industry.
- Link Building Strategy: We implemented a targeted link-building strategy, acquiring high-quality backlinks from reputable sources in the water treatment and industrial sectors. This helped increase domain authority and improved search rankings.
- Optimization of All Site Pages: We optimized all key pages on the website, including service and product pages, with relevant meta tags, keyword-rich content, and internal linking to improve site structure and search rankings.
Results:
- The website achieved better positions in Google search results for key B2B-related keywords, leading to improved visibility.
- The domain rating of the site increased from its initial value to 27 in a short period, demonstrating improvements in site authority and SEO performance.
- The website saw a 2x increase in traffic, along with a 3x increase in impressions, which suggests that SEO efforts were successful in boosting brand visibility and attracting more business clients.
Customer Needs:
- Ziko required a series of Meta Ads and Google Ads creatives to promote three key services: free water analysis. KingSpan water treatment solutions. water treatment services for restaurants, SPAs and hotels.
- The goal was to create targeted ads for each service, appealing to both individual consumers and businesses in the hospitality sector.
Challenge:
The main challenge was creating clear, engaging creatives for each service while ensuring brand consistency and adherence to platform guidelines.
For each service, different messaging and visuals were needed to resonate with specific audiences:
- Free Water Analysis targeted individual consumers.
- KingSpan focused on businesses in need of premium water treatment solutions.
- Water Treatment for Hospitality required messaging aimed at restaurants, spas, and hotels.
Solutions:
- Designed a variety of static and dynamic creatives for Meta Ads and Google Ads tailored to each service: Free Water Analysis: - Developed creatives that communicated the benefits of the free analysis, encouraging customers to inquire and get started with the service. - Focused on clear calls-to-action and the value of clean, safe water for household use. KingSpan: - Created visuals highlighting the premium water treatment solutions offered by KingSpan, targeting businesses that need reliable, long-term water filtration solutions. - Messaging emphasized efficiency, sustainability, and product reliability. Water Treatment for Restaurants, Spas & Hotels: - Developed creatives showcasing the benefits of professional water treatment for businesses in the hospitality industry. - Focused on operational efficiency, customer satisfaction, and health standards for businesses such as restaurants, spas, and hotels.
- Produced a video ad for KingSpan to visually demonstrate its application and benefits across both Meta Ads and Google Ads platforms.
Results:
- The campaigns for Free Water Analysis and KingSpan generated strong engagement and lead generation, driving increased inquiries for both services.
- Water Treatment for Restaurants, Spas & Hotels gained traction within the target industries, leading to valuable leads and partnerships.
- Video content for KingSpan effectively captured attention, enhancing ad performance and increasing conversions across both Meta and Google platforms.
- All creatives were designed to be mobile-friendly and platform-optimized, ensuring they performed well across various ad formats and placements.
Customer Needs:
- Ziko required a Klaviyo account setup from scratch, along with the creation of email flows and pop-up forms to engage potential customers for their household filters.
- The objective was to build a solid foundation for their email marketing efforts, including targeted campaigns and personalized service presentations.
Challenge:
The challenge was to ensure a smooth setup of Klaviyo with an effective email marketing infrastructure, including the creation of personalized content for specific customer groups.
Since the account was newly set up, all aspects of automation and targeting had to be configured from the ground up, requiring careful planning.
Solutions:
- Klaviyo Account Setup: Created the account, designed the pop-up form offering a discount on household filters, and integrated it with the website for easy customer engagement.
- Developed an email flow triggered after the pop-up form submission, delivering the discount and related product information to subscribers.
- Created and launched two targeted email campaigns: - For Housing and Budget Organizations — Personalized presentations for this group. - For Project, Installation, and Construction Organizations — Tailored presentations for this group as well.
- Focused on ensuring the content was relevant and personalized, with clear calls-to-action to drive conversions.
Results:
- The pop-up form was successfully implemented on the website, leading to increased email sign-ups and engagement with the discount offer.
- Email campaigns generated solid engagement, with conversion tracking confirming interest in the tailored service presentations.
- The pop-up flow generated 78 conversions over 4 months, showing its effectiveness in driving customer actions.
