About Google Ads
Google Ads is the largest and most popular PPC advertising platform in the world. Google is a leader in online advertising. With more than 3.5 billion searches per day, Google offers advertisers access to an unprecedented and unrivaled potential audience of users who are actively searching for products and services.
Search advertising in Google Ads is one of the most powerful methods of advertising on the Internet. The main advantage is that search advertising leads your business to mature customers who are most willing to make orders. Your ad is only seen by visitors who are looking for what you have to offer. Using search advertising allows you to get new customers starting from the first day of launch, and the effectiveness of this channel is one of the highest.
Google Ads Types and Benefits
The huge audience reach is one of the main benefits of using Google as an advertising platform. Simply put, no other search engine in the world can offer the same volume of potential audience that this platform offers. Google allows you to place paid and free ads that appear in search results on google.com. Paid advertisements are created using Google Ads and appear in plain text next to free ads with a slight difference - the word "Advertising". Google also offers to place such ads on partner websites through the Display Network. Google ads can appear at the top, bottom, and side of search results. Google ads on the Display Network can be text, image, video, or rich media, and can be targeted in a variety of ways. This includes remarketing and banners. A few years ago, Google added the Google Merchant platform and the ability to create ads on the Shopping platform, which is considered one of the most effective advertising tools for e-commerce.
Google Ads focuses on your business keywords. At WebUgol, we choose a list of targeted keywords that match your business offerings, words that people are more likely to use when searching for your products or services. The value of ads in Google Ads depends on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns, and more. Using Google Ads, we set keyword bids - specific words and phrases included in search queries entered by Google users. When users click on these ads, the customer pays a certain cost (CPC).
Difference of Google Ads and SEO
SEO and Google Ads are effective search engine marketing strategies that generate more traffic and leads. The main advantage of Google Ads is that it works faster than SEO.
Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with paid advertising, you are more likely to attract a significant amount of traffic and instantly attract potential customers. In addition, this platform is more transparent, and you know exactly what is happening with your advertising.
Google Ads, in addition to increasing traffic, clicks and conversions, is also an effective way to tell people about your brand through YouTube ads.
With a Google Ads advertising account, you can track and analyze many performance settings, including ad performance. By making sure your ad progresses, you can significantly increase its revenue budget.
Google Ads is a good choice for your business?
Google Ads will only be a good solution for your business if it meets the following criteria:
- Your audience is online;
- People search for keywords related to your business on the Internet;
- Your competitors are already investing in Google advertising;
What are the benefits of starting Google Ads with Webugol?
- We analyze the Google Ads market and calculate CPC, potential customer price, advertising budgets to estimate potential profits before launching any advertising campaigns!
- We provide an assessment of the potential conversion rate of the website, as well as recommendations for its improvement. This allows you to increase the number of requests from potential customers within the budget;
- The project assigns specialists who improve advertising campaigns on a daily basis and adapt advertising strategies to current market conditions;
- We analyze investments in advertising and work with incoming requests to increase sales.
We'll help you increase your online leads and sales, and maximize your ROI by advertising your brand with the right message, at the right time, and on high-conversion landing pages!