Partington Plastic Surgery
United States
About Company
Partington Plastic Surgery, under the esteemed leadership of Dr. Marshall T. Partington, turned to Webugol to amplify their online presence for specific cosmetic and aesthetic services like breast augmentation and labiaplasty. With an already established advertising footprint, the clinic sought to refine and enhance its Google Ads campaigns for more personalized and effective outreach.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Meta Ads
Enhance brand visibility through tailored strategies
Local seo
Boost local presence with effective tactics
Graphic design
Captivate with innovative and eye-catching visuals
Website development
Build robust and scalable online platforms
Email marketing
Engage your audience with personalized campaigns
Projects details
Business Description:
Located at the forefront of cosmetic and aesthetic surgery, Partington Plastic Surgery is led by the Ivy League-educated and award-winning plastic surgeon, Dr. Marshall T. Partington. The clinic is renowned for its specialized approach in Scar-Less Wedge Labiaplasty, aiming to enhance patients' lives through empathy-driven, high-quality care. Their commitment to understanding patient goals, combined with state-of-the-art facilities, positions them uniquely in the realm of transformative cosmetic procedures.
Google Ads
Website seo
Local seo
Meta Ads
Graphic design
Email marketing
Customer Needs:
- Partington Plastic Surgery needed a strategic revamp of its existing Google Ads campaigns to better target specialized services like breast augmentation and labiaplasty. The goal was to refine ad messaging, improve conversion rates, and enhance campaign performance through personalized targeting.
Challenge:
Though existing ad campaigns were active, they lacked service-specific targeting and personalization. This limited their effectiveness and required a detailed restructuring to align with the clinic’s unique offerings.
Solutions:
- We began with an in-depth analysis of the clinic’s current advertising structure, identifying inefficiencies and lack of specificity in targeting.
- Based on this, we paused underperforming campaigns and built new ones focused on high-priority services like breast augmentation and labiaplasty.
- A complete website audit was conducted, resulting in targeted changes to improve user experience and drive higher conversion rates.
- We then gathered and clustered new semantic cores aligned with the clinic's main services, using them to create precise, personalized ad texts.
- Custom campaigns were launched within defined territories and budgets to maximize local relevance.
- To further enhance performance, we initiated an RMax campaign for breast augmentation using optimized titles, descriptions, and creatives tailored to patient interests.
- Daily monitoring ensured each campaign remained optimized for cost-effectiveness and lead quality, supporting sustained performance improvements.
Results:
- The redesigned campaigns significantly improved ad targeting and engagement, especially for breast augmentation and labiaplasty. The launch of the RMax campaign delivered promising early results, reflecting enhanced precision and audience alignment. These efforts have strengthened the clinic’s digital outreach and patient acquisition strategy.
Customer Needs:
- The website was launched with no traffic and needed to attract customers for Plastic Surgery and Aesthetic Medicine services. The goal was to generate quality leads for procedures such as breast augmentation, body contouring, and facial rejuvenation treatments.
Challenge:
The website had a low domain rating, minimal traffic, and a limited number of customers. These issues hindered the site's ability to rank for relevant keywords, resulting in a lack of visibility and conversion.
Solutions:
- Full Site Audit and Technical Corrections: A thorough audit was performed to identify technical issues that were affecting search engine ranking. These were promptly addressed to ensure better crawlability and indexing.
- Compilation of Semantic Core: A tailored semantic core was created based on relevant keywords related to plastic surgery and aesthetic treatments, targeting local and national searches.
- Creation of Blog Topics: A content plan was developed with blog topics that address common concerns in the aesthetic surgery field, increasing site authority and engaging potential customers.
- Creation of Content: High-quality, informative, and SEO-optimized content was produced for service pages and blog posts to increase site relevance and drive organic traffic.
- Link Building Strategy: A comprehensive link-building strategy was implemented to acquire quality backlinks from reputable sites, improving the website’s authority and search rankings.
- Guest Posts Strategy: A guest post campaign was developed to increase brand awareness, gain backlinks from authoritative sites, and establish credibility in the plastic surgery niche.
- Service Pages Optimization: Optimized service pages with the right keywords and content to target specific procedures, helping the site to rank higher in search results.
Results:
- Almost all services ranked in the top 10 positions for targeted keywords on Google.
- The domain rating increased significantly from 24 to 54 within 6 months, improving the site’s authority and trustworthiness.
- The website attracted sufficient traffic, resulting in a higher volume of leads and an increased number of customers.
Customer Needs:
- Boost local visibility and engagement.
- Optimize GMB profile with relevant keywords.
- Improve local search rankings for aesthetic services.
- Increase profile interactions, calls, and website clicks.
- Regularly update GMB with fresh, engaging content.
Challenge:
Partington Plastic Surgery struggled with low local visibility and limited engagement online. The business needed to improve its GMB profile ranking and attract more local clients..
Solutions:
- Optimizing GMB Profile: We optimized Partington’s GMB profile for Bellevue, Washington, selecting relevant services such as breast augmentation, body contouring, and facial procedures. We incorporated local keywords to improve visibility in Bellevue-specific search results.
- Keyword Integration for Location: By focusing on Bellevue, we strategically selected keywords for the region, ensuring that Partington ranked for local searches related to plastic surgery and aesthetic treatments in this area.
- Service and Area Optimization: Services and the areas served were updated, ensuring that the business appeared for local searches from potential clients within and around the city.
- Regular Posting on GMB: Regularly posted updates about treatments, promotions, and client testimonials to keep the GMB profile fresh and engaging, further improving local SEO.
Results:
- As a result of our optimization efforts, Partington Plastic Surgery saw substantial improvements: business profile interactions grew from 409 to 1223, calls increased by 105.9%, and website interactions surged from 323 to 1093. These changes significantly boosted the practice’s local awareness and engagement.
Customer Needs:
- The client needed a way to generate consistent appointment bookings for breast augmentation procedures. They also wanted to improve local brand awareness and increase inbound calls from potential patients in the Bellevue and Seattle areas.
Challenge:
The challenge was to stand out in a highly competitive market for cosmetic surgery while remaining compliant with Meta’s strict policies on health and appearance-related advertising.
Solutions:
- We started by developing a localized Meta Ads strategy centered on lead generation for breast augmentation consultations. Using a combination of interest-based targeting and geo-targeting around Bellevue and Seattle, we reached women interested in cosmetic enhancements, body image, and plastic surgery.
- Creatives and copy were crafted to focus on natural results, patient satisfaction, and the clinic’s reputation. We designed lead form ads optimized for mobile users to streamline the appointment booking process. To boost engagement and trust, we used real patient testimonials, before-and-after visuals (within Meta’s policy limits), and messaging aligned with Partington’s tone of professionalism and care.
- In addition to lead ads, we ran call-focused campaigns to increase direct inquiries. We set up call tracking, custom events, and ensured that Meta Pixel was capturing all relevant user actions. Regular performance reviews allowed us to pause underperforming ads and scale those with the best cost per lead and call volume.
- We also tested different calls-to-action, creatives, and scheduling windows to optimize for the highest intent users, ultimately driving more conversions without increasing CPL.
Results:
- The clinic experienced a clear boost in scheduled consultations and call volume. Breast augmentation campaigns consistently brought in qualified leads at a low cost, while call campaigns significantly increased direct inquiries. Meta Ads became a key source of new patient acquisition for the practice.
Customer Needs:
- The client needed tasteful, high-quality creatives for Meta and Google Ads to promote their innovative breast surgery procedure with a 24-hour recovery promise.
- The goal was to educate new audiences on this unique service while maintaining professionalism and visual elegance.
Challenge:
The campaign involved extremely sensitive topics like breast augmentation and labiaplasty, requiring refined visuals that avoided vulgarity while still clearly communicating the services offered.
Solutions:
- Designed a full range of static and carousel creatives for Meta and Google, showcasing the groundbreaking “24-hour recovery” breast augmentation in a clear, respectful, and aesthetically clean format.
- Focused on visual storytelling, combining minimalism, soft tones, and lifestyle imagery to communicate confidence, speed of recovery, and patient empowerment without crossing into provocative territory.
- Developed carousel ad formats that gently guided the viewer through the procedure’s benefits, process, and results, with language and imagery aligned to the platform’s sensitivity rules.
- For labiaplasty services, created highly metaphorical and symbolic visuals, using natural imagery, object associations, and abstract forms to convey the idea of comfort, transformation, and self-care.
- Worked closely with the Meta Ads specialist to ensure all assets passed review smoothly while still supporting strong ad performance.
- Balanced clinical accuracy with brand elegance to position Partington Plastic Surgery as a refined and forward-thinking practice.
- Maintained flexibility in creative production, quickly adapting materials to highlight specific procedures or respond to updated campaign goals.
Results:
- Our thoughtful creative approach allowed the brand to promote sensitive procedures confidently and professionally.
- The 24-hour recovery campaign gained strong user interest and helped differentiate the client in a competitive aesthetic surgery space.
- Meta and Google creatives played a crucial role in establishing trust and engagement with potential patients across key service lines.
Customer Needs:
- Partington Plastic Surgery needed email automations to improve lead nurturing for specific procedures and to introduce new leads to the clinic’s brand and team.
- The goal was to increase user engagement immediately after form submissions and guide potential patients toward consultation.
Challenge:
Each service required a distinct approach due to the sensitivity of procedures like breast augmentation and labiaplasty.
Emails had to remain discreet, informative, and aligned with medical ethics while still being conversion-driven
Solutions:
- Developed and launched three tailored email workflows, each aligned with a specific entry point: - Welcome Series after contact form submission — included emails like “Welcome to Partington Plastic Surgery,” “Meet the Team,” and “Explore Our Testimonials.” - Breast Augmentation Workflow — triggered by pop-up form submissions, with procedure-specific messaging and trust-building content. - Labiaplasty Workflow — featured highly discreet and respectful communication, using refined language and soft visuals to match the audience's expectations.
- All emails were designed to reflect the premium, professional tone of the brand, with mobile-first layout and user-friendly structure.
- Performance tracking and analytics were set up to evaluate campaign effectiveness and engagement levels.
- Within the past 3 months, the flows reached 2,324 recipients, with a 41.51% open rate (+71.63%) and a 3.75% click rate (+66.86%).
- The Active on Site rate grew to 2.53%, showing stronger re-engagement and interest after email contact.
Results:
- Automated flows helped structure lead nurturing around key procedures, improving informational delivery and first-touch engagement.
- Performance metrics exceeded industry benchmarks, indicating that the workflows were well-received by recipients.
- The project established a solid email foundation that supports both educational content and lead conversion.
Business Value:
Webugol’s comprehensive strategy for Partington Plastic Surgery encompassed a critical analysis and restructuring of existing advertising campaigns, a detailed SEO audit with implemented site improvements, and the launch of targeted advertising campaigns. These efforts were aimed at enhancing online visibility for specific services, thereby attracting a more aligned audience. Continuous monitoring and cost adjustments ensure that the campaigns remain cost-efficient and effective, fostering growth and expanding the clinic’s reach in the highly competitive cosmetic surgery industry.
