Partington Plastic Surgery
United States
About Company
Partington Plastic Surgery, under the esteemed leadership of Dr. Marshall T. Partington, turned to Webugol to amplify their online presence for specific cosmetic and aesthetic services like breast augmentation and labiaplasty. With an already established advertising footprint, the clinic sought to refine and enhance its Google Ads campaigns for more personalized and effective outreach.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Meta Ads
Enhance brand visibility through tailored strategies
Local seo
Boost local presence with effective tactics
Projects details
Business Description:
Located at the forefront of cosmetic and aesthetic surgery, Partington Plastic Surgery is led by the Ivy League-educated and award-winning plastic surgeon, Dr. Marshall T. Partington. The clinic is renowned for its specialized approach in Scar-Less Wedge Labiaplasty, aiming to enhance patients' lives through empathy-driven, high-quality care. Their commitment to understanding patient goals, combined with state-of-the-art facilities, positions them uniquely in the realm of transformative cosmetic procedures.
Google Ads
Website seo
Local seo
Customer Needs:
- Partington Plastic Surgery needed a strategic revamp of its existing Google Ads campaigns to better target specialized services like breast augmentation and labiaplasty. The goal was to refine ad messaging, improve conversion rates, and enhance campaign performance through personalized targeting.
Challenge:
Though existing ad campaigns were active, they lacked service-specific targeting and personalization. This limited their effectiveness and required a detailed restructuring to align with the clinic’s unique offerings.
Solutions:
- We began with an in-depth analysis of the clinic’s current advertising structure, identifying inefficiencies and lack of specificity in targeting.
- Based on this, we paused underperforming campaigns and built new ones focused on high-priority services like breast augmentation and labiaplasty.
- A complete website audit was conducted, resulting in targeted changes to improve user experience and drive higher conversion rates.
- We then gathered and clustered new semantic cores aligned with the clinic's main services, using them to create precise, personalized ad texts.
- Custom campaigns were launched within defined territories and budgets to maximize local relevance.
- To further enhance performance, we initiated an RMax campaign for breast augmentation using optimized titles, descriptions, and creatives tailored to patient interests.
- Daily monitoring ensured each campaign remained optimized for cost-effectiveness and lead quality, supporting sustained performance improvements.
Results:
- The redesigned campaigns significantly improved ad targeting and engagement, especially for breast augmentation and labiaplasty. The launch of the RMax campaign delivered promising early results, reflecting enhanced precision and audience alignment. These efforts have strengthened the clinic’s digital outreach and patient acquisition strategy.
Customer Needs:
- The website was launched with no traffic and needed to attract customers for Plastic Surgery and Aesthetic Medicine services. The goal was to generate quality leads for procedures such as breast augmentation, body contouring, and facial rejuvenation treatments.
Challenge:
The website had a low domain rating, minimal traffic, and a limited number of customers. These issues hindered the site's ability to rank for relevant keywords, resulting in a lack of visibility and conversion.
Solutions:
- Full Site Audit and Technical Corrections: A thorough audit was performed to identify technical issues that were affecting search engine ranking. These were promptly addressed to ensure better crawlability and indexing.
- Compilation of Semantic Core: A tailored semantic core was created based on relevant keywords related to plastic surgery and aesthetic treatments, targeting local and national searches.
- Creation of Blog Topics: A content plan was developed with blog topics that address common concerns in the aesthetic surgery field, increasing site authority and engaging potential customers.
- Creation of Content: High-quality, informative, and SEO-optimized content was produced for service pages and blog posts to increase site relevance and drive organic traffic.
- Link Building Strategy: A comprehensive link-building strategy was implemented to acquire quality backlinks from reputable sites, improving the website’s authority and search rankings.
- Guest Posts Strategy: A guest post campaign was developed to increase brand awareness, gain backlinks from authoritative sites, and establish credibility in the plastic surgery niche.
- Service Pages Optimization: Optimized service pages with the right keywords and content to target specific procedures, helping the site to rank higher in search results.
Results:
- Almost all services ranked in the top 10 positions for targeted keywords on Google.
- The domain rating increased significantly from 24 to 54 within 6 months, improving the site’s authority and trustworthiness.
- The website attracted sufficient traffic, resulting in a higher volume of leads and an increased number of customers.
Customer Needs:
Challenge:
Conduct a comprehensive SEO audit of the clinic's website, proposing and implementing changes to boost site conversion rates and the overall effectiveness of advertising campaigns.
Solutions:
- New semantic cores were meticulously gathered, enabling the creation of unique and service-specific text ads.
Results:
- Search advertising campaigns were strategically launched in carefully selected territories, adhering to budget limitations, to ensure precise targeting.
Business Value:
Webugol’s comprehensive strategy for Partington Plastic Surgery encompassed a critical analysis and restructuring of existing advertising campaigns, a detailed SEO audit with implemented site improvements, and the launch of targeted advertising campaigns. These efforts were aimed at enhancing online visibility for specific services, thereby attracting a more aligned audience. Continuous monitoring and cost adjustments ensure that the campaigns remain cost-efficient and effective, fostering growth and expanding the clinic’s reach in the highly competitive cosmetic surgery industry.
