New century maids
Canada
30
%increase in visibility
25
%growth in reach
400
new potential clients
About company
New Century Maids, a well-established cleaning company based in Mississauga, engaged Webugol to escalate their online visibility and client acquisition through digital marketing campaigns. The goal was to expand their reach and solidify their brand presence in the competitive cleaning services market.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Email marketing
Engage your audience with personalized campaigns
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Business Description:
New Century Maids is a leading cleaning service provider in Mississauga, offering a comprehensive range of cleaning solutions including home, carpet, apartment, residential, and window cleaning. Known for their reliability and high-quality service, they have become a trusted name among both residential and commercial clients.
Google Ads
Meta Ads
Email marketing
Graphic design
Customer Needs:
- Conduct an initial marketing and site analysis to identify and rectify any existing errors on the website.
- Develop and refine semantic core for key services to ensure targeted and effective advertising.
- Set up a new Google Ads account and configure conversion tracking to accurately measure campaign effectiveness.
- Launch targeted advertising campaigns in multiple areas including Mississauga, Brampton, Old Toronto, Etobicoke, Oakville, York, and Don Mills.
- Following the initial search campaigns, introduce a Performance Max campaign to further enhance reach and effectiveness.
Challenge:
The company sought to increase its client base and online brand recognition but needed to overcome website technical issues and optimize their online advertising strategy to achieve these goals effectively.
Solutions:
- We carried out a detailed marketing analysis of the site and the market, identifying minor site errors which were then addressed through a technical task for the programmer, agreed upon with the client.
- We meticulously gathered and clustered semantic cores for the main services provided by New Century Maids, crafting unique text ads for each service category.
- A new Google Ads account was established, and conversion tracking was set up to ensure the precise monitoring of campaign results.
- The advertising campaigns were strategically launched across several key areas to maximize exposure and client engagement.
- To build on the success of the search campaigns, a Performance Max campaign was initiated, employing custom creatives and newly written text ads, targeting the same geographical areas.
Results:
- The targeted advertising campaigns led to a significant increase in visibility and client inquiries across the specified areas.
- The Performance Max campaign further amplified the reach and impact of New Century Maids' online presence, contributing to enhanced brand recognition and client acquisition.
- The Performance Max campaign further amplified the reach and impact of New Century Maids' online presence, contributing to enhanced brand recognition and client acquisition.
Customer Needs:
- Increase the number of customers for their cleaning services.
- Implement effective audience targeting and tracking for better campaign performance.
Challenge:
The local cleaning market is highly competitive, and the challenge was to reduce the cost per booking while generating a steady volume of qualified leads on a limited budget.
Solutions:
- We launched targeted Meta Ads campaigns focused on users actively searching for cleaning services. Interest and behavior-based targeting allowed us to reach homeowners, renters, and busy professionals in specific Toronto neighborhoods. To maximize efficiency, we implemented campaign segmentation by service type (standard, deep, move-in/out cleaning) and ad objective (leads vs. traffic).
- Our creative strategy emphasized affordability, professional service, and convenience, using strong CTAs such as “Book Now and Save 15%” and “Trusted Cleaners in Your Area.” Ads featured real photos, customer reviews, and seasonal promotions to increase relevance and trust.
- Lead form ads were tested against landing page traffic campaigns to identify the most cost-effective format. We optimized for high-intent conversions by refining ad copy, retargeting site visitors, and excluding non-performing audience segments.
- Pixel tracking was set up to capture conversions, and we regularly adjusted budget distribution to focus on ad sets with the best CPA. Weekly optimizations and creative rotation helped keep results consistent and competitive.
- Scaling with Cold Advertising: After achieving positive results from the retargeted ads, we expanded the campaign with cold advertising. This approach aimed to reach a broader audience and attract new customers, thereby scaling the advertising efforts.
Results:
- We significantly reduced the cost per booking while increasing total leads and new customers. Meta Ads became the most effective and affordable channel for driving consistent cleaning service inquiries across Toronto.
Customer Needs:
- Attracting clients to use cleaning services through additional communication channels;
- Maintaining communication with clients via email newsletters;
- Informing clients about the company’s services;
- Collecting and expanding the client base;
- Nurturing the existing client base.
Challenge:
The client had no structured email workflow in place. Building both automated and manual campaigns required the development of a strategy that would deliver consistent value over time.
Additionally, boosting open rates for regular campaigns remained a focus, especially for non-engaging segments.
Solutions:
- The client already had a sizable customer database, which served as the primary audience for initial campaigns.
- To expand reach, we introduced custom pop-up forms that continuously collect new subscribers, allowing us to build a parallel base for long-term growth.
- Implemented a monthly email campaign schedule featuring service tips, promotions, and reminders, helping strengthen retention and repeat bookings.
- Created and launched a Welcome Flow automation, triggered upon form submission, offering a discount for the first cleaning service.
- Designed branded templates that reflect the clean, professional image of the business — mobile-optimized and tested for inbox compatibility.
- In the last 2 months, we began resending campaigns to unopened recipients with adjusted subject lines and timing to boost visibility.
- Over the past year, email marketing generated 727 total conversions via Klaviyo, with: - 620 from campaigns (85%); - 107 from flows (15%).
Results:
- Thanks to the implementation of the pop-up form, a new client base of 400 potential clients was collected over the last year. The marketing approach focused on discount offers, which allowed us to gather a new client list.
- By engaging the old client base in new marketing activities, website traffic reached nearly 9k visitors over the past year. In the last month, we have noticed an increase in “Open rate” and “Click rate” due to the monthly email campaigns, which are interesting and useful for the cleaning company’s clients.
Customer Needs:
- New Century Maids required a steady stream of monthly ad creatives for Meta and Google Ads to consistently generate leads for their cleaning services in Toronto.
- Campaigns needed to promote both general services and time-sensitive offers like seasonal discounts and referral programs.
Challenge:
Continuously promoting the same local cleaning services risked becoming repetitive for audiences.
To maintain interest and performance, each campaign needed fresh design angles and formats.
Solutions:
- Delivered every 3 months batches of creatives for Meta and Google, tailored to highlight Toronto-based residential cleaning services.
- Developed both evergreen and campaign-specific visuals, including limited-time promotions, seasonal discounts (e.g. winter refresh, spring deep clean), and targeted service spotlights.
- Regularly refreshed visual style with new layouts, illustration elements, and photography to avoid design fatigue and maintain engagement.
- Introduced promo-based visuals for events like Black Friday, offering incentives such as a free add-on service for new customers.
- Designed creatives for referral campaigns to encourage word-of-mouth growth, using direct, friendly messaging and eye-catching CTAs.
- Worked in coordination with the ad team to align visuals with geo-targeting, demographic preferences, and ad formats that performed best.
- Maintained a clean, professional aesthetic across all materials to reinforce trust and appeal to busy homeowners seeking reliable service.
Results:
- Consistent design delivery helped sustain strong ad performance month-over-month.
- Visual variety kept engagement high, even with recurring messages about cleaning services.
- Strategic use of offers and referral-focused creatives contributed to a measurable increase in new lead volume and customer acquisition.
- Close, ongoing communication with the client allowed us to quickly implement their feedback, tailor each creative to their evolving needs, and maintain a personalized, responsive design process.
Business Value:
Webugol's integrated digital marketing strategy has significantly enhanced New Century Maids' market presence in the Greater Toronto Area. Our meticulous Google Ads management, precise audience targeting, and strategic email marketing have expanded the customer base and improved online engagement. By optimizing advertising expenditures and continuously engaging both new and existing clients, we have solidified New Century Maids' position as a leading cleaning service provider, fostering sustained growth and competitive advantage.
