Business description:

New Century Maids is a leading cleaning service provider in Mississauga, offering a comprehensive range of  cleaning solutions including home, carpet, apartment, residential, and window cleaning. Known for their reliability and high-quality service, they have become a trusted name among both residential and commercial clients.

Google Ads

Customer Needs:

• Conduct an initial marketing and site analysis to identify and rectify any existing errors on the website.
• Develop and refine semantic core for key services to ensure targeted and effective advertising.
• Set up a new Google Ads account and configure conversion tracking to accurately measure campaign effectiveness.
• Launch targeted advertising campaigns in multiple areas including Mississauga, Brampton, Old Toronto, Etobicoke, Oakville, York, and Don Mills.
• Following the initial search campaigns, introduce a Performance Max campaign to further enhance reach and effectiveness.

Challenge:

The company sought to increase its client base and online brand recognition but needed to overcome website technical issues and optimize their online advertising strategy to achieve these goals effectively.

Solutions:

• We carried out a detailed marketing analysis of the site and the market, identifying minor site errors which were then addressed through a technical task for the programmer, agreed upon with the client.
• We meticulously gathered and clustered semantic cores for the main services provided by New Century Maids, crafting unique text ads for each service category.
• A new Google Ads account was established, and conversion tracking was set up to ensure the precise monitoring of campaign results.
• The advertising campaigns were strategically launched across several key areas to maximize exposure and client engagement.
• To build on the success of the search campaigns, a Performance Max campaign was initiated, employing custom creatives and newly written text ads, targeting the same geographical areas.

Results:

• The targeted advertising campaigns led to a significant increase in visibility and client inquiries across the specified areas.
• The Performance Max campaign further amplified the reach and impact of New Century Maids' online presence, contributing to enhanced brand recognition and client acquisition.

 

Meta Ads

Customer Needs:

• Increase the number of customers for their cleaning services.
• Implement effective audience targeting and tracking for better campaign performance.

Solutions:

1. Target Audience Analysis: We began by analyzing the target audience and selecting interests for more precise targeting, ensuring the ads would reach potential customers effectively.
2. Advertising Account Creation: A new Meta advertising account was created to manage the campaigns.
3. Pixel Setup: We set up a pixel on their website to improve audience and customer tracking, allowing us to gather valuable data on user behavior and interactions.
4. Retargeting Ads Launch: Initial ads were launched targeting the retargeted audience, leveraging the data collected from the pixel to engage users who had already shown interest.
5. Scaling with Cold Advertising: After achieving positive results from the retargeted ads, we expanded the campaign with cold advertising. This approach aimed to reach a broader audience and attract new customers, thereby scaling the advertising efforts.

Results:

• The targeted approach initially focused on retargeted ads showed promising results, indicating increased engagement and conversions.
• The subsequent cold advertising campaign successfully scaled the outreach, attracting more customers and increasing brand visibility.

 

Email marketing

Client Needs:

1. Attracting clients to use cleaning services through additional communication channels;
2. Maintaining communication with clients via email newsletters;
3. Informing clients about the company’s services;
4. Collecting and expanding the client base;
5. Nurturing the existing client base.

Solution:

• Creating an email account for newsletters in Klaviyo;
• Developing a pop-up and setting up email flows for automatic distribution;
• Gathering a client base through pop-up form completion;
• Implementing special monthly email marketing campaigns on a regular basis.

Results:

Thanks to the implementation of the pop-up form, a new client base of 400 potential clients was collected over the last year. The marketing approach focused on discount offers, which allowed us to gather a new client list.

 

By engaging the old client base in new marketing activities, website traffic reached nearly 9k visitors over the past year. In the last month, we have noticed an increase in “Open rate” and “Click rate” due to the monthly email campaigns, which are interesting and useful for the cleaning company’s clients.

Business Value: