03 Jul
Top SEO Strategies to Grow Your Medical Practice Online and Boost Traffic in 2024
Table of Content

Top SEO Strategies to Grow Your Medical Practice Online and Boost Traffic in 2024

Most people tend to click on the initial couple of search results served by Google, with a few even exploring through the third. The reason is that they are eager to locate precisely what they need quickly and seldom venture beyond page one.

Considering this, it's vital to enhance your practice's online credibility and prove to Google that your website deserves a top ranking. Securing the #1 spot on search engine result pages (SERPs) guarantees an increasing number of patients are selecting you each day.

To be frank, your utmost priority should revolve around search engine optimization.

SEO for medical practices to expand their business locally and entice new patients, Search Engine Optimization (SEO) is imperative.

What are the advantages of seo for medical practices?

Medical practice SEO (medical seo) offers a range of advantages, such as:

Increase the online visibility of your healthcare website with enhancements.

Your site's traffic and patient count has increased.

Increasing the number of patients making appointments or taking other desired actions on your site results in higher conversion rates.

Remaining memorable to patients and in the healthcare sector.

Enhanced Return on Investment (ROI) for your marketing endeavors.

Reduce the cost of acquiring patients.

Improving your seo for medical practice can prove to be a challenging and time-intensive undertaking. However, the benefits that it yields are numerous and well worth the investment of effort.

What are some ways to organically expand your seo for medical practice?

Can you explain what organic growth means? Essentially, organic website traffic refers to the online users who come across your site as a result of Google's recommendation minus those landing on it from ads.

To maximize your medical website's potential and expand your clientele, it is crucial to invest in seo for medical practice. Through prioritizing lengthy search terms and creating area-specific material, achieving top-ranking results on SERPs becomes attainable. This method allows for the recruitment of fresh patients seeking valuable healthcare information online.

seo for medical practices

Could you define location-based content?

Content that is based on location incorporates precise keywords and phrases pertaining to a particular area, such as "Los Angeles dentist" or "NYC dental offices."

You can increase your website traffic by incorporating uncomplicated language.

Imagine that you're informing Google and other search engines about the particular type of user website traffic you desire for your website. This means attracting patients who are searching for terms specific to your location or services offered by you.

Can you explain long-tail keywords?

Long-tail keywords are more specific terms or phrases that frequently comprise a lengthier character count than other standardly employed search queries.

The primary term "oncologist" receives a substantial volume of traffic each month with 74,000 google searchs. Conversely, the more specific and lengthier phrase "surgical oncologist NJ" is classified as a long-tail keyword due to its limited monthly patients search rate of just 170.

With the correct SEO tactics in place, you can position your practice's website in front of suitable users and rise above your rivals.

Let's now discuss the seo for medical practice techniques for expanding your local practice on Google.

Grow Your Local Practice on Google with seo for medical practice

Acquire additional feedback on the internet.

Enhance the speed, security and mobile-friendliness of your website.

Complete your Google My Business page by making a claim on it.

Generate valuable content using relevant medical terms.

medical search engine optimization

Start a health blog focusing on medical topics pertinent to your field of practice.

Enhance the HTML tags on your website for maximum optimization.

Enhance your visual assets: pictures and clips.

Creating inbound link building

Make use of concise and logical URLs.

Provide your dental services on well-known review websites for dentistry.

Create a Facebook page where you can practice.

Enhance the SEO of your local area.

Ensure the growth by keeping track of your progress.

Take control of your digital image.

Discover these intriguing facts that showcase the influence of online reviews on your practice's expansion:

As the initial measure to discover a new physician, 71% of patients resort to online reviews.

A provider with positive patient reviews would attract 43% of patients who are willing to seek care outside their insurance network.

Online patient reviews are used by 94% of healthcare patients to assess providers.

As much as personal recommendations, 84% of patients rely on trust patient reviews.

Make Your Website Faster, More Secure and Mobile-Friendly through Optimization

Websites are evaluated by Google using 200 criteria, which encompasses aspects such as speed, security and mobile compatibility.

Ideally, your website should load in less than half a second to provide the optimal user experience.

Google's Page Speed Insights tool can help you evaluate your website speed. Inadequate website performance may cause patients to exit without obtaining critical details or contacting you.

medical website seo

There are a few ways to enhance the speed of your website:

Reduce the file size of images and videos on your website.

Upgrade your website's hosting to a superior and more rapid option such as WPX Hosting or Siteground.

Minimize the quantity of plugins.

Limit the usage of web fonts to two and avoid exceeding it.

Enable caching for browsers.

A content delivery network (CDN) should be utilized.

Reduce the quantity of language files, specifically JavaScript and CSS.

To acquire knowledge on website speed optimization, head over to gothere.

Enhance the Security of Your Website

In order to enhance the security of your website, establish an SSL certificate.

An SSL certification is a security protocol that scrambles data transmitted between your website and users' web browsers. To check if your website has an SSL certificate, look for "https://" at the beginning of its URL; this indicates it does have one. Conversely, if you see "http://", then there isn't one in place yet.

Google will decrease your rankings if you do not have SSL security on your healthcare website. If sensitive patient information is being accepted, it is unacceptable to neglect implementing this certificate.

Transform your website to be suitable for mobile devices.

Having a website optimized for mobile devices is vital in luring and maintaining patients.

medical websites

To ensure that your patients can easily browse your website on their smartphones, it's important to make sure that the site is mobile-friendly. You can check if your website meets this requirement by using Google's Mobile-Friendly Test tool.

If you haven't already, contemplate the option of investing in a responsive design or creating a distinct website for mobile use. By adopting a mobile-responsive design, your site will adapt seamlessly to fit any screen size without additional effort.

Your main website can have a dedicated mobile version designed specifically for users on the go. By using a "mobile detect" script, you can direct them to that site with ease - your web development team will be knowledgeable in this area and able to assist as needed.

It is crucial to determine which option, responsive design or distinct mobile websites, suits your needs as both have advantages and disadvantages.

Complete and assert ownership of your Google My Business page

medical practitioners

Ensure that your GMB page is complete with substantial information as it serves as the initial avenue where prospective patients seek to know more about your practice. Take time to fill out all necessary details, including:

The NAP (Name, Address, and Phone) of your practice.

Please provide the URL of your website and any social media links that are pertinent.

Hours of operation for a business.

A portrayal of your medical services.

The services that you provide

Areas covered

Photographs and videos showcasing the staff members and daily operations of the establishment.

For a detailed, step-by-step guide on crafting your Google My Business Profile and getting assistance with it, check out our extensive blog!

Develop relevant medical keywords and generate valuable content based on them seo for medical practice

Producing valuable content in line with relevant medical keywords is imperative for enhancing your healthcare website and driving traffic towards it. Without such informative material, attracting visitors would be impossible.

To boost your website's search engine results pages ranking, it is crucial to ensure that Google comprehends the subject matter of your site. One effective way to achieve this goal involves incorporating appropriate keywords throughout all of your web content.

google maps

If you have a complete website, generating content ideas and deciding where to place keywords can be daunting. Nevertheless, beginning with the primary pages of your website's navigation could help alleviate this issue quickly. Some examples include: 

  • Main page
  • Areas of Service
  • Page describing information about an entity or individual.
  • Page for contacting us
  • Assistance provided
  • Page for billing

Your website's most crucial pages must target relevant keywords and offer solutions to your visitors' inquiries.

Could you explain the meaning of keywords?

"Medical keywords refer to the words or phrases that individuals input in google search engines when searching for information. Specifically, within seo for medical practice, a medical keyword such as 'Physiotherapist near me' would be relevant."

To evaluate the effectiveness of your seo for medical practice campaign, assess both the number of keywords for which your site achieves ranking and also the quantity and quality of leads or traffic generated by those keywords.

What are the ways to discover pertinent medical keywords?

google search results

Keyword research tools like Google Keyword Planner, Ahrefs can help you discover appropriate medical keywords.

To access a list of related keywords with monthly search volumes for your healthcare practice, simply input a seed keyword like "dentist" or "chiropractor" into the keyword research tool. You can then click on "View all" to see the complete roster of suggested keywords.

Below are several pointers to keep in mind when searching for appropriate keywords: long-tail keywords should be utilized. 

Long-tail keywords encompass lengthier and more specific phrases correlated with your primary keyword. Despite having a lower search volume, these are less challenging to rank for.

"Physiotherapy for back pain" is a prime example of a long-tail keyword that's more precise than "physiotherapy," resulting in lesser monthly searches.

Incorporate keywords related to the location (local seo)

Location-oriented keywords consist of the name of a city or region, allowing you to focus on patients in proximity. For instance, utilizing "Brooklyn chiropractor" is an example of a location-based keyword.

Keywords: How to use questions for better understanding?

google analytics account

  1. What are the benefits of using questioning techniques?
  2. In what ways can asking open-ended questions improve communication skills?
  3. How do you formulate effective follow-up questions during a conversation?
  4. Can reflective and clarifying queries help with problem-solving tasks? Explain.
  5. Are there any risks associated with asking too many probing or personal inquiries in certain situations?
  6. What is meant by 'active listening', and how does it relate to asking relevant, thoughtful quesions? Note: The above sentences have been restructured/modified from their original version(s) while retaining the same context/intent, hence may not be an exact representation of them. 

The usage of questions as keyword is crucial since individuals utilize Google to seek answers. To illustrate, utilizing phrases such as "what is the best treatment for back pain" or "how to get rid of acne."

An exemplary keyword based on a question is "Is it possible for chiropractors to relieve pinched nerves?" This keyword has an easy ranking process and receives 1600 monthly searches.

Employ titles and descriptions loaded google maps with keywords

When drafting title tags and descriptions for your web pages and blog content, it is crucial to incorporate pertinent keywords. This ranks among the top on-page seo for medical practice considerations.

Optimizing your meta titles and descriptions with relevant keywords enhances Google's comprehension of the content on your pages. This, in turn, boosts the likelihood of click-throughs from users who encounter you via their search results.

Commence a blog on medical health that pertains to your practice

site's technical health

After incorporating appropriate keywords into your primary web pages, it's time to increase the traffic flow to your website by creating a healthcare blog.

Your website's traffic can be amplified and patients can gain informative content if you establish a medical blog.

To improve your seo for medical practice, ensure that relevant keywords are scattered throughout the content of your blog posts. Moreover, whenever applicable to do so, incorporate internal links leading visitors to explore further web pages or blogs on your site.

To maintain a fresh and engaging blog, it's recommended to publish new content on a regular basis - ideally once or twice per week. Remember that the objective of medical content should be focused on enhancing visitors' lives rather than just optimizing search engine rankings.

Be careful!

To ensure the safety and security of patient information, healthcare websites should exercise extra precautions when managing their content. In order to avoid penalties for medical practices depending on the gravity of violation, understanding HIPAA is a crucial initial step towards achieving effective medical practice seo for medical practice.

Not only does Google penalize websites for violating the law, but it also targets those with content that can negatively impact a person's overall health and wellness. Such sites are classified under "Your Money Your Life" or YMYL category. To comply with these regulations, your healthcare blog should showcase EAT principles.

  • Mastery
  • The state or quality of being authoritative.
  • The quality of being trustworthy.
  • If you require assistance in generating content ideas for your blog posts, take into account these subjects:
  • News in the healthcare industry.
  • Patient Health Tips
  • Frequently asked questions about health in general
  • Spotlights aim at staff members or doctors.
  • Posts written by industry professionals and doctors who are guests on the website.

By sharing your professional expertise and connecting with patients, a medical blog can foster relationships within the community. It serves as a tool to build trust and establish rapport between healthcare providers and their recipients.

Maximize the Effectiveness of Your Visual Content

site's html tags

Incorporating images and videos into your content can enhance its visual appeal, diversify the text, and boost your healthcare SEO performance.

The consumption of content through videos is one of the most prevalent trends among people. Integrating a video onto your landing page can lead to an upsurge in conversion rates, exceeding 130%.

Having videos on your web page can boost engagement by captivating visitors visually, resulting in longer stays. Consequently, search engines recognize this webpage as having worthwhile content for users and elevate its ranking accordingly.

To enhance the value of your healthcare website, include videos that are pertinent and have excellent quality. Here are a few video concepts for healthcare websites:

  • A tour of your facility conducted online.
  • A video that provides useful information about a health condition.
  • Tips for maintaining overall health
  • Interviews with faculty and doctors
  • Testimonials from patients to enhance confidence in prospective patients.
  • By incorporating diverse images and infographics, you can enhance the engagement and interactivity of your website. As a result, this will aid in gaining additional traffic to your site.
  • It's important to add alternative text for all pictures.
  • Alt text refers to a concise depiction of images that becomes visible when an individual places their cursor over the image.

ALT text serves two purposes - assisting individuals with visual impairments and helping Google crawlers comprehend the image content. Although it can present an excellent chance to incorporate some keywords, refrain from overusing them unnecessarily.

Construct links to improve website's authority

organic traffic

Similar to how reviews communicate your practice's expertise to potential customers, backlinks signal your website's authority and credibility to search engines. Authority refers specifically to the level of trustworthiness that a website is perceived as having by these algorithms.

One of the key components in any seo for medical practice strategy is building backlinks, which refer to links originating from external websites and pointing towards your own website.

Demonstrating trustworthiness of your practice is evidenced by obtaining high-quality links from other authoritative websites. Moreover, such link building also serve to enhance the ranking of your website in search engine result pages (SERPs).

When seeking medical information, the possibility of potential patients discovering your website increases as you rank higher.

Utilize concise and rational URLs

Short, relevant and easy-to-understand URLs are crucial seo for medical practice on your healthcare website.

Simple and concise URLs can enhance the ranking of your website by making it more comprehensible for both patients and search engines.

Furthermore, they have the potential to enhance the click-through rate (CTR) from SERPs by being more pertinent to the user's search query.

The URLs of your website are an indication of how much you prioritize the time and convenience of your patients. By crafting clear, comprehensible URLs for your visitors, you demonstrate a genuine concern for their satisfaction while browsing through your site.

The task is to establish a Facebook page for your practice

Create an official fan page for your practice on Facebook if you haven't done it yet. Although, I realize that you may not want to invest time in doing so.

search engine algorithms

Believe me: The benefits are valuable.

Is Facebook merely a popularity contest that you should ignore? Absolutely not! Here's why it matters.

Creating a Facebook business page for their practice is essential to doctors due to numerous factors.

Having a Facebook business page can boost your seo for medical practice visibility, making it more accessible for patients to locate and communicate with your clinic.

The platform promotes interactive communication between doctors and patients, fostering a constructive exchange. A case in point is the utilization of their page by physicians to disseminate pertinent information regarding adjustments made to working hours or new services on offer.

Using your Facebook page can be an effective technique for handling your practice's reputation online. By utilizing the platform, you are able to acknowledge patient feedback and resolve any issues they may have experienced.

Having a Facebook business page is beneficial for networking with healthcare professionals and organizations. By doing so, doctors can keep themselves informed of the latest developments in their field while also discovering opportunities to collaborate with others.

Enhance Your Local Search Engine Optimization

For small businesses, local SEO proves to be an extremely powerful marketing tactic.

Optimizing your practice website for local searches increases the likelihood of being discovered by patients who are prepared to schedule an appointment (and Webugol can help you with it). 

Achieving this requires the implementation of tactics that boost your website's position in the SERPs for location-based keywords.

To enhance your local seo efforts, determine the keywords for which you aim to rank.

If you practice as a doctor in New Jersey, it's imperative to target significant keywords such as "doctor NJ," "Gynecologist near me," or "emergency medical services in New Jersey" for improved rankings.