Avtotransekspeditsiya is a company that has been working in the field of road freight transport for more than 20 years in the Ukrainian and European markets. The main principle of the company is an individual, professional approach to each client. The company organizes road transport of general cargo, groupage cargo, oversized and dangerous goods, provides freight forwarding services in Ukraine, Europe and Asia.
Services provided
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Project details
Distance is not an obstacle for us
Representatives of Avtotransekspeditsiya turned to Webugol for help in developing a new marketing strategy for the company's development. Our strategy included: updating the company's website, helping with the development of new printing products, and launching and advertising in Google Ads.
After a meeting with company representatives, we conducted an SEO audit of the website, and began developing a marketing strategy afterwards. Since the company did not have its in-house marketer, we did all the work. We started with developing a new logo for the website and gave the manuals to programmers. Then we developed a new package of printing products with a new logo and slogan.
Google Ads didn't run ads before, so we created a new account for the company. We assembled a semantic core, shared keywords by intent, and wrote unique text ads. Each advertising campaign successfully focused on finding new potential customers and had clearly defined territories and budgets.
Every day we monitor the work of advertising campaigns, adjust the maximum cost-per-click (CPC) according to the market, and remove negative keywords.
During the implementation of our marketing strategy, it was decided to hire a marketer on a permanent basis for the company. We started looking for the perfect candidate, had several interviews and hired a professional. We transferred some of the work to a new person and focused more on the advertising campaigns.