Avtotransekspeditsiya is a company that has been working in the field of road freight transport for more than 20 years in the Ukrainian and European markets. The main principle of the company is an individual, professional approach to each client. The company organizes road transport of general cargo, groupage cargo, oversized and dangerous goods, provides freight forwarding services in Ukraine, Europe and Asia.
Distance is not an obstacle for us
Representatives of Avtotransekspeditsiya turned to Webugol for help in developing a new marketing strategy for the company's development. Our strategy included: updating the company's website, helping with the development of new printing products, launching and advertising in Google Ads.
After conducting an SEO audit of the site after a meeting with company representatives, we began to develop a marketing strategy. Since the company did not have its own marketer, we did all the work. We started with the development of a new logo for the site and gave the vehicle to programmers. Then we developed a new package of printing products with a new logo and slogan.
Google Ads hasn't run ads before, so a new account has been created for the company. We put together a semantic core, shared keywords by intent, and wrote unique text ads. Each advertising campaign was focused on finding new potential customers and had clearly defined territories and budgets.
Every day we monitor the work of advertising campaigns, adjust the maximum cost-per-click (CPC) according to the market, and remove negative keywords.
During the implementation of our marketing strategy, it was decided to hire a marketer on a permanent basis for the company. We started looking for the perfect candidate, had several interviews and hired a new marketer. We transferred some of the work to a new person and focused more on the work of advertising campaigns.