Canadian Dynamic Flooring
Canada
22
%decrease in CPC
30
%increase in sale
40
%boost in impressions with PMax
About company
Canadian Dynamic Flooring is a vinyl flooring supply and installation company serving all of Ontario. Known for premium-quality materials and expert craftsmanship, the company has earned a solid reputation among homeowners and contractors alike. From product selection to professional installation, they deliver reliable flooring solutions that combine durability and style.
Services provided
Projects details
Google Ads
Customer Needs:
- Canadian Dynamic Flooring needed to improve sales and advertising efficiency across Ontario. Their previous Google Ads campaigns underperformed, so they approached WebUgol to audit and relaunch digital advertising with better targeting and cost control.
Challenge:
The original campaigns had poor structure, lacked keyword intent targeting, and failed to track conversions effectively, leading to high costs and low return on ad spend.
Solutions:
- We began with a full audit of the existing Google Ads campaigns and identified key inefficiencies.
- After presenting our findings, we recommended stopping all current campaigns and starting from scratch.
- In parallel, we performed an SEO audit and provided recommendations to improve the website’s conversion rate.
- We implemented conversion tracking, rebuilt the semantic core based on market data, and clustered keywords by intent.
- New text ads were written for each ad group, and the campaigns were launched across Ontario with a well-defined budget.
- Within the first month, the results showed significant improvements—cost per conversion dropped, and sales increased.
- To further strengthen visibility, we launched a local Performance Max campaign for vinyl flooring products.
- Daily monitoring allowed us to clean negative keywords and adjust bids according to market behavior.
- This hands-on approach ensured ongoing campaign efficiency and improved ROI across all service areas.
Results:
- In the first month, the new campaigns achieved significantly lower cost per conversion and a measurable increase in sales compared to previous efforts. With the launch of Performance Max, impressions and reach expanded further. Continuous optimization and tracking improvements enabled Canadian Dynamic Flooring to convert more leads while reducing ad spend.
