Doctor's Secretary is a leading English HR company providing online medical staff recruitment services. The company's employees perform all administrative services in medical clinics remotely, which is a great advantage, especially during a pandemic.
After conducting an SEO audit of the Doctor's Secretary website and researching the company's market, we developed an individual advertising development plan and began work on collecting a semantic core. The market is blurred and not very clear. Our task was to isolate only the necessary key queries.
Before launching the advertising campaign, we installed Tag Manager on the site and created a Google account for advertising. Next, we cleaned the semantic core and wrote unique text ads. Since the platform on which the site is registered has a low conversion rate, call tracking is impossible.
We launched the advertising campaign only on the territory of England with a clearly defined budget. In the graph below you can see the results of our work for the first month, we received 6 leads.
Every day we clean negative keywords and adjust the bid per click according to the market volume.
It is worth noting that the launch of this ad campaign coincided with the period when Google disabled the ability to create expanded text ads, so we prescribed double responsive text ads.