ETP – Elektro Techno Prom
About company

ElectroTechnoProm (ETP) implements modern cable solutions from leading European companies LAPPkable, Helukable, TKD, provides installation, service and warranty services.

Services provided

Project details

ElectroTechnoProm (ETP) implements modern cable solutions from leading European companies

To increase the customers flow, ElectroTechnoProm asked WebUgol to run a Google Ads campaigns.

The peculiarity of this market is its narrowness and clear orientation, which allows to qualitatively target advertising campaigns. At the same time, the small size of the market requires holding the first position of the auction to cover all possible requests and full use of the budget.

The existing website was developed many years ago and was completely unusable in terms of traffic conversion to customer traffic. It was decided to develop a landing page to launch an advertising campaign:

graph ETP

The prepared Google Ads campaign was approved and launched.

After 2 weeks of the campaign, we saw the absolute first position in the auction. Check the statistics below:

table ETP

The advertising campaign is cleaned from negative keywords on a regular basis. An adjustment was also made to the upper limit of the auction bid to maximize the number of clicks within the existing budget, provided to maintain the first position of the auction. Analyzing the data appealing during the first two weeks, we can determine the effectiveness and profitability of advertising campaigns.

Also, we decided to launch advertising on Facebook / Instagram. Our expert searched for relevant interests in the cold funnel campaigns and created a commercial video.

If you are interested in promoting your business with Google Ads, SMM, SEO, LinkedIn, and Emailing, please write or call us using contacts.