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OPTYX
United States
About company

Founded in 1971, OPTYX is the leader in eye care in New York. With 11 locations from Manhattan to East Hampton, New York, OPTYX experienced optometrists help their clients to see the difference!



Ingrid Dodd
CMO - Optyx New York

Services provided

Google Ads

Be first, Be visible!

When your customers are looking for your products or services, do not be hard to find. Be visible with Google Ads!

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SEO

The most profitable marketing tool!

SEO is the practice of increasing traffiс to your website from Google!

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Local SEO

Best digital marketing tool for SME!

Show up on the Google Map when customers are searching you!

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Project details

           

                                                 OPTYX

Project Overview:

  • Client: Optyx, a distinguished luxury eyewear boutique in New York and Long Island.
  • Objective: Enhance Optyx's digital marketing, focusing on improving SEO, Google Ads, and Facebook retargeting campaigns.

Challenges:

  • Significant SEO issues on Optyx's website, such as missing meta tags and slow loading times.
  • Limited reach and inefficiency in existing smart advertising campaigns.
  • Ineffective conversion tracking on the website.

Solutions Implemented:

  1. SEO and Digital Marketing Analysis:
    • Conducted an in-depth analysis to identify and address website SEO problems.
    • Evaluated the current advertising campaigns for effectiveness.

  2. Strategic Planning:
    • Developed a bespoke strategy for Local SEO across 11 Optyx locations and comprehensive SEO and Google Ads management.

  3. Google Search Advertising:
    • Emphasized the promotion of Optyx's "eye exams" services.
    • Enhanced the conversion tracking system and refined the semantic core.
    • Implemented targeted ads within specified radius around each location with a clear budget and schedule.

  4. Local SEO Enhancement:
    • Overhauled Google My Business accounts for each Optyx location.
    • Engaged in regular posting with relevant keywords.
    • Enhanced GMB profiles with detailed service and eyewear product listings.

  5. Facebook Retargeting Campaigns:
    • Launched effective Facebook retargeting campaigns.
    • Focused on re-engaging visitors who showed interest in Optyx's products and services.
    • Utilized dynamic ads to display relevant eyewear products to potential customers.

  6. Performance Monitoring:
    • Continuously tracked and optimized all advertising campaigns, including Google Ads and Facebook retargeting.
    • Adjusted bidding strategies and regularly refined negative keywords.

  7. SEO Improvements:
    • Addressed and resolved approximately 6.5k SEO issues.
    • Notable increase in organic visibility and click rates.

  8. Video Advertising:
    • Created a commercial video to support retargeting campaigns.
    • Leveraged the reach and effectiveness of video advertising.

Results:

    • First Month: Significant early success, as evidenced by the initial campaign results.
    • Two Months Later: 27% increase in local calls due to enhanced Local SEO.
    • Three Months: Comprehensive evaluation of all search campaign performances.
    • SEO Impact: Demonstrated growth in organic visibility and clicks.
    • Facebook Retargeting Success: Exceptional results from Facebook campaigns, driving engagement and conversions.

 

1 month

Constant posting, working with adding new photos and products, responding to customer reviews - all these things allow us to get more impressions on the Google map and reach the higher positions. After two months of work, we grew the number of local calls by 27%. 

In the next months, we launched several new Google campaigns to test different markets. The graph shows the performance of all our search campaigns during the last three months.

google_ads_results_optyx


We monitor the performance of our advertising campaigns every day, cleaning negative keywords and adjusting our bidding strategy according to the market and within the existing advertising budget.

As for the traditional SEO - we had around 6.5k issues that were fixed. That gave us the immediate growth in organic visibility and clicks that you can see on the chart below.

seo_results_optyx


Also, to maintain the retargeting campaign, we created a commercial video getting thousands of views.

Video advertising is becoming more and more affordable and widespread. And it is a fantastic tool because of how much it attracts people and can be spread on the Internet in a matter of days.

Conclusion and Call to Action:

  • Webugol's holistic approach, including enhanced SEO, Google Ads, and Facebook retargeting, has significantly improved Optyx's digital presence and customer engagement.
  • If you are seeking expert digital marketing services, Webugol offers customized strategies and a proven track record of success.

 



Now we are building a brand-new SEO strategy to grow our website to the first positions in New York and the United States.

If you also need help with digital marketing, contact us. We will help you!