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Service Servotech
Canada
About company

Service Servotech Appliance Repair provides quick and professional service in the installation, maintenance, and repair of both home appliances and air conditioning systems in Montreal, Laval, West Island, North Shore, and South Shore. They offer an affordable flat rate with no hidden surprises

Services provided

Project details

Service Servotech asked Webugol to help with a problem with their website, which was being hosted by a third party that the business owner could not manage. The number of conversions has also decreased over the last decade.

First, we started to solve the problem with the website by moving it to a new hosting that can be easily managed. After that, we analyzed existing advertising campaigns and noticed that the existing semantic core does not correspond to the services provided by the company. We found a big mistake with the keywords that were used in broad match, i.e. ads were shown for tons of non-relevant queries, which gave an undesirable result.

Having discussed all the details of Google Ads advertising with the owner, we began to collect a new semantic core for the services of installation, maintenance, and repair of household appliances. The next step after collecting keywords was grouping and writing of ads campaign, which we agree with the client. After that, we prepared advertising campaigns and configured Google Tag Manager and Google Analytics to track conversions.

We were launching campaigns with split territories, namely Montreal, Laval, West Island, North Shore, and South Shore. These campaigns were launched one after another and with clearly defined budgets. In the graph below, you can see the results of our work for one and a half months. We received 857 conversions and 894 tracked calls from Google Ads.

Service Servotech 1

Every day we monitor the performance of advertising campaigns, adjust the bids to fit the market conditions, remove negative keywords, and change campaign strategies. The next step will be setting up campaigns for the air conditioning system, the results of which we will show you soon.

Do you want to get such a significant results? Contact us and we will be happy to help!