Service Servotech asked Webugol to help solve their website problem, which was hosted by a third party that the business owner could not manage. The number of conversions has also decreased over the last decade.
First, we solve the problem with the website by moving it to a new, manageable hosting. After that, we analyzed existing advertising campaigns and noticed that the extant semantic core does not correspond to the services provided by the company. We found a substantial mistake with the keywords used in broad match, i.e. ads have been showing tons of non-relevant queries for months, and it caused an undesirable result.
Having discussed all the details of Google Ads advertising with the owner, we began to collect a new semantic core for the installation services, maintenance, and household appliances repair. The next step after collecting keywords was grouping and writing ad campaigns, which we agreed with the client. Subsequently, we prepared advertising campaigns and configured Google Tag Manager and Google Analytics to track conversions.
We were launching campaigns with split territories, namely Montreal, Laval, West Island, North Shore, and South Shore. These campaigns were launched one after another and with clearly defined budgets. In the graph below, you can see the results of our work for one and a half months. We received 857 conversions and 894 tracked calls from Google Ads.
Every day we monitor the performance of advertising campaigns, adjust the bids to fit the market conditions, remove negative keywords, and change campaign strategies. The next step will be setting up campaigns for the air conditioning system, which results we will show you soon.
Also, we created for Service Servotech a commercial video getting thousands of views.
Video advertising is becoming more and more affordable and widespread. And it is a fantastic tool because of how much it attracts people and can be spread on the Internet in a matter of days.
Do you want to get significant results? Contact us and we will be happy to help!