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Service Servotech

Canada

higher ROI

lower cost per lead

growth in impressions

About company

Service Servotech is a trusted appliance repair service based in Montreal, offering expert solutions for a wide range of household appliances. Their skilled technicians provide high-quality repairs with a focus on customer satisfaction and reliability. Service Servotech is committed to delivering efficient and affordable appliance repair services to homes and businesses, ensuring that clients can rely on their appliances for years to come.

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Services provided

Google Ads

Drive targeted traffic with optimized campaigns

Meta Ads

Enhance brand visibility through tailored strategies

Website SEO

Improve search rankings with expert optimization

Website development

Build robust and scalable online platforms

Graphic design

Captivate with innovative and eye-catching visuals

Local seo

Boost local presence with effective tactics

Projects details

Google Ads

Meta Ads

Website seo

Graphic design

Local seo

Customer Needs:

Service Servotech, a Montreal-based company specializing in appliance and air conditioning repair, needed help optimizing its Google Ads campaigns due to low performance. The goal was to improve targeting, increase lead generation, and track conversions more accurately to drive better results for the business.

Challenge:

The existing Google Ads campaigns for Service Servotech were not delivering the expected results. Issues included improper targeting, lack of a clear semantic core, scheduling errors, and ineffective management of multiple service categories under one campaign.

Solutions:

To address Service Servotech’s challenges, we started with an in-depth audit of the website and current advertising campaigns.
Our analysis revealed key issues, including poor targeting and mismanagement of campaigns.
We made the decision to stop all existing campaigns and launch new ones with more accurate settings.
Separate semantic cores were created for the company's key services, and unique ad texts were written, grouped by customer intent.
Conversion tracking was correctly set up using WhatConverts, enabling better call quality tracking and improving overall advertising performance.
A seasonal campaign was specifically created for air conditioning repairs, with separate campaigns for English and French-speaking audiences.
Upon noticing that the English campaign was underperforming, we optimized the strategy and focused solely on the French version, which produced more promising results.
With proper targeting and better keyword segmentation, we were able to improve lead generation and conversion rates.

Results:

After launching the new campaigns, Service Servotech saw a significant improvement in results. The targeted approach with specific seasonal campaigns and refined keyword segmentation led to better lead quality and a higher conversion rate. The French-language campaign, in particular, showed stronger engagement and better ROI.

Customer Needs:

The client required a Meta Ads strategy to re-engage users who visited the website but did not convert into service requests for appliance and air conditioning repairs. The goal was to drive more qualified leads within a limited advertising budget, focusing on conversion optimization to ensure a high return on investment.

Challenge:

With a modest budget, the challenge was to effectively retarget users without overspending, while ensuring the ads were shown to the right audience. The goal was to make sure that the retargeting efforts yielded service requests and conversion actions without exceeding budget limitations.

Solutions:

We launched a targeted retargeting campaign through Meta Ads, focusing on users who had visited service pages but hadn’t completed a booking. Dynamic creatives were tailored to highlight the company’s key selling points: 24/7 availability, flat-rate pricing, and experienced technicians. We used compelling calls-to-action like “Request Service Today” and “Get a Free Estimate.”
To ensure optimal delivery, we set up custom audience segments based on users’ behavior on the site, such as those who viewed multiple service pages or engaged with specific content but didn’t complete the service request. Meta Pixel tracking was implemented to gather data on user behavior and interactions, allowing us to optimize and personalize future ad deliveries.
The budget was carefully managed, focusing on the highest-intent users to maximize conversions within the budget constraints. We regularly monitored campaign performance, performing A/B testing on different ad creatives, messaging, and calls-to-action to see which performed best at converting users into paying customers.
Additionally, we limited the ad frequency to prevent overexposure to the same audience, while ensuring that users saw the ads at the right time to drive conversions. Ads were tailored to meet the needs of users at different stages in the decision-making process, nurturing potential leads with timely offers and reminders.

Results:

The retargeting campaign effectively re-engaged high-intent users, leading to an increase in service requests and bookings. Meta Ads proved to be an efficient channel for driving conversions at a low cost per lead. The improved conversion rate and increased volume of service requests validated the effectiveness of the retargeting efforts, enabling Service Servotech to generate steady business despite a small ad budget.

Customer Needs:

The site initially had low traffic but needed to attract customers for the repair of household appliances. Additionally, there were many duplicate pages on the site that were affecting its SEO performance. The primary goal was to streamline the website and improve its visibility, attracting more local customers looking for appliance repair services.

Challenge:

The website had a domain rating of 19, which contributed to a small amount of traffic and poor visibility in search results. The presence of duplicate pages further complicated SEO efforts, leading to poor site performance and limited conversions.

Solutions:

Full Site Audit and Correction of Technical Errors: A comprehensive audit was performed to identify duplicate pages, technical errors, and site structure issues. These were promptly corrected to ensure the site is crawlable and indexable by search engines.
Compilation of a Semantic Core for the Site: A targeted semantic core was created to identify and focus on keywords related to appliance repair services. This helped in improving keyword relevancy and search engine ranking.
Creation of Topics for Blog Pages: A content plan was created that included blog topics addressing common appliance repair questions and solutions. This content was designed to increase organic traffic by answering common customer queries.
Creation of Content: SEO-optimized content was developed for both service and blog pages. This content helped to address customer pain points, highlighting the company's expertise in appliance repair.
Link Building Strategy: A link-building strategy was put in place to improve the website's domain authority. High-quality backlinks were obtained to enhance the site's trustworthiness and rankings.
Guest Post Strategy: Guest posts were created and published on relevant websites, helping to increase brand visibility and acquire backlinks, further improving search rankings.
Optimization of Meta Tags for All Pages of the Site: All pages, including service pages, were optimized with keyword-rich meta tags, titles, and descriptions, improving their chances of ranking higher in search results.
Creation of Local Pages of the Site: Local landing pages were created for different geographical areas to target customers searching for appliance repair services in specific locations, enhancing the site’s local SEO.

Results:

The website achieved better positions across all service pages in Google search results, with increased visibility for appliance repair keywords.
The domain rating increased from 19 to 39, demonstrating significant improvements in authority and SEO performance.
The website saw a 1.5x increase in traffic, 2x increase in impressions, and a noticeable rise in sales, showing that the SEO strategy was successful in driving conversions.

Customer Needs:

Service Servotech needed tailored creatives for Meta Ads and Google Performance Max (PMax) to promote their air conditioning and washing machine repair services.
The goal was to reach a broader audience, engaging both English and French-speaking customers, and drive service bookings.

Challenge:

The challenge was to create multilingual creatives (English and French) that effectively communicated the repair services offered while appealing to two distinct language audiences.
The creatives had to be optimized for both Meta and Google platforms, ensuring maximum impact across both digital ecosystems.

Solutions:

Designed a series of dynamic and static creatives focused on air conditioner and washing machine repair services.
Developed bilingual content (English and French), ensuring that the messaging was clear, persuasive, and culturally relevant for both language groups.
For Google PMax, created visually engaging banners and responsive ads that would function seamlessly across various placements and device types.
Developed distinct call-to-action phrases and visuals for each language segment, helping to optimize engagement with both English and French-speaking prospects.

Results:

The creative assets were successfully launched in Meta and Google Ads campaigns, targeting both language audiences effectively.
Campaigns supported a steady flow of leads for both air conditioning and washing machine repair services, demonstrating strong cross-platform and bilingual marketing capabilities.

Customer Needs:

Increase site interaction, impressions, and clicks.
Optimize GMB profiles for both locations in Montreal, Canada.
Focus on increasing visibility for appliance repair and air conditioning services.
Drive more local inquiries for repair services in Montreal, Laval, and surrounding areas

Challenge:

Service Servotech faced challenges with low online visibility and engagement across its two locations in Montreal. Their GMB profiles weren’t optimized for local searches, resulting in a limited number of service requests and website traffic.

Solutions:

GMB Profile Optimization: We optimized the Google My Business profiles for both Montreal locations, ensuring the right keywords were integrated for appliance repair and air conditioning services. We focused on including the correct service offerings, such as washers, dryers, and air conditioning installations.
Keyword Strategy for Locations: The profiles were updated with location-specific keywords to target the Montreal, Laval, West Island, North Shore, and South Shore areas. This allowed us to capture local searches and ensure the business appeared for appliance repair and installation in these regions.
Service and Area Optimization: Each service and area was carefully selected and optimized for the two locations, reflecting the full scope of Service Servotech’s services and target regions. This ensured maximum relevance for local search results.
Regular Local SEO Updates: We maintained regular updates on the GMB profiles, focusing on seasonal promotions, tips for appliance maintenance, and customer testimonials. This not only kept the profiles fresh but also improved local engagement.
Monitoring and Adjustments: We closely tracked key metrics from GMB insights, adjusting the strategy as needed to improve service visibility and drive more local traffic. This included refining the keyword strategy based on performance data.

Results:

From February to April 2024, business profile interactions increased by 3.5%, growing from 194 to 262. Calls made through the business profile rose by 50%, from 69 in February to 97 in April. Website interactions also grew by 5.7%, from 80 to 120, reflecting improved engagement and increased local awareness.

Business Value:

Through our strategic overhaul of the Google Ads campaigns, Service Servotech’s advertising efforts became more effective, driving higher-quality leads and increasing conversions. The proper setup of conversion tracking, combined with more accurate targeting and seasonal ads, allowed the company to better reach its audience and achieve improved ROI. This has set a foundation for sustained growth.