Telx-inc
United States
20
%reduction in costs
25
%growth in inquiries
60
%average monthly growth
About Company
Telx-inc is a telecommunications provider serving businesses across the Greater Toronto Area and Southern Ontario. Specializing in business phone systems, Hosted PBX, and high-speed Internet, Telx-inc helps small and mid-sized companies stay connected through advanced, cost-effective solutions tailored to modern communication needs.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Website development
Build robust and scalable online platforms
Local seo
Boost local presence with effective tactics
Projects details
Business Description:
Telx Inc. provides advanced communication solutions, specializing in Business Phone Systems and Business Internet Services. Their services are designed to enhance connectivity, improve business operations, and offer cost-effective solutions for businesses of all sizes. With a focus on reliability, scalability, and customer satisfaction, Telx Inc. delivers the best technology solutions to meet the needs of modern businesses.
Google Ads
Website seo
Local seo
Customer Needs:
- Telx-inc needed to boost its digital presence and attract new customers in the GTA through targeted Google Ads and SEO. The goal was to promote Hosted PBX and business Internet solutions, optimize ad spend, and build brand recognition via multi-channel display advertising and retargeting.
Challenge:
Although Telx-inc had a strong service offering, it lacked a high-performing digital strategy to capture new clients. The brand needed better ad targeting, website optimization, and retargeting capabilities.
Solutions:
- We created a structured Google Ads strategy, grouping keywords by intent and focusing on core services like Hosted PBX and business Internet.
- Search campaigns were launched across the GTA with well-defined budgets and geographic targeting.
- We implemented conversion tracking to measure performance accurately.
- Campaigns were monitored daily and optimized for bidding, keyword match types, and ad relevance.
- We expanded efforts by launching retargeting ads on Facebook to re-engage visitors who didn’t convert on their first visit.
- In parallel, we initiated display advertising across Google, YouTube, and social platforms to increase awareness and stay top-of-mind for decision-makers.
- Over time, we fine-tuned campaigns based on live performance data, eliminating underperforming elements and reallocating budget to high-return segments.
Results:
- Within three months, Google Ads campaigns significantly improved customer engagement and conversions. Continuous optimization lowered costs and increased inquiries for business phone and Internet services. Facebook retargeting and display campaigns extended reach and brand visibility, helping Telx-inc build a strong digital presence in a competitive local market.
Customer Needs:
- The website came with low traffic and needed to attract customers for Business Phone Systems and Business Internet Services. Many pages were not indexed in Google due to being duplicates. The goal was to increase visibility and attract more leads by addressing these issues and optimizing the website for SEO.
Challenge:
The website had a domain rating of 13, which led to minimal traffic and low visibility in search results. With duplicate pages causing indexing issues, it was difficult to rank for relevant keywords. Additionally, the lack of effective SEO practices meant that the website struggled to capture leads for its core services.
Solutions:
- Full Site Audit and Correction of Technical Errors: A detailed audit was performed to identify duplicate pages, technical issues, and structural problems. These issues were corrected, and the site was optimized to improve crawlability and indexing by search engines.
- Compilation of a Semantic Core for the Site: A comprehensive keyword strategy was developed, focusing on key terms like Business Phone Systems and Business Internet Services. This semantic core was designed to align the site’s content with user search intent.
- Content Creation: High-quality, informative content was created for the service pages, addressing the needs of potential clients and targeting relevant keywords. Content was also developed to enhance user engagement and improve organic rankings.
- Link Building Strategy: A robust link-building strategy was implemented to acquire high-quality backlinks from authoritative websites. This helped increase the website’s domain authority, boosting its performance in search results.
- Optimization of All Site Pages: All pages, including product and service pages, were optimized with relevant meta tags, keywords, and user-friendly content. Internal linking was also improved to guide users and search engines through the site more effectively.
Results:
- The website saw better rankings for all pages, improving visibility in Google search results.
- The domain rating grew from 13 to 19 over the course of 6 months, reflecting improvements in website authority and trustworthiness.
- While traffic has not yet seen a significant increase, the number of impressions has doubled, and we expect a noticeable increase in clicks and conversions in the near future.
Customer Needs:
- Increase site interaction, impressions, and clicks.
- Improve local visibility and engagement for fiber internet solutions and business telephone systems.
- Optimize GMB profile to enhance brand awareness and attract more local businesses in Toronto.
- Regularly update with SEO-friendly posts to maintain engagement and improve search rankings.
Challenge:
Telx Inc. struggled with low local visibility in Toronto, especially for their fiber internet solutions and business phone systems. Despite offering valuable services, their GMB profile was not optimized for local searc
Solutions:
- GMB Profile Optimization: We optimized Telx Inc.’s Google My Business profile by incorporating keywords related to fiber internet solutions and business telephone systems. This ensured the business profile appeared in relevant local searches for these services in Toronto.
- Location-Based Keyword Strategy: We integrated Toronto-specific keywords into the GMB profile, making sure Telx Inc. showed up in searches for business internet and telecom services in the local area. This focused the profile on attracting nearby businesses seeking connectivity solutions.
- Service and Area Optimization: Telx Inc.’s GMB profile was updated with a clear focus on fiber internet solutions and business telephone services, highlighting key offerings such as business phone systems and broadband solutions. This refined profile helped increase local search relevance.
- Regular Local SEO Updates: Regular posts about fiber internet services, business phone solutions, and the latest telecom technology were added to the GMB profile. These posts improved engagement and kept the profile active, enhancing local SEO and increasing visibility.
Results:
- From December 2024 to February 2025, Telx Inc. saw a growth in business profile interactions, increasing from 8 in December to 26 in February. This improvement reflects an average monthly increase, contributing to a more engaged local audience. The boost in interactions is a strong indicator of the company’s growing visibility and local brand awareness in Toronto.
