Valhalla Vitality

The team at Valhalla Vitality turned to the marketing agency WebUgol for help in setting up effective advertising campaigns on the Google search network.

Business description: A nationwide medical clinic offering a wide range of holistic wellness services across the United States

Customer Needs: 

• Design and develop the new custom-built platform in cooperation with design and development teams
• Developing all brand identity assets across different platforms
• Rebuild and manage Google Ads traffic with a fixed target CPA to guarantee profitability
• Develop an effective display advertising strategy across Google, YouTube, Facebook and Instagram
• SEO development strategy to establish a continuous growth of organic traffic within the priority services
• Build a multistep conversional funnel to keep the conversion rate from registration to purchases at 40%
• Establish a continuous communication process with potential clients at all stages of the marketing funnel. Automation of the communication process
• Managing seasonal activities and control over the main performance indicators such as CPA, daily sales, profitability, and LTV.
• Building comprehensive dashboards to analyze daily results and dynamics.

Challenge: a newly formed company that has the ambition to grow nationwide. 

Solutions:

• We created and launched a new platform that met your specifications and preferences, working closely with our design and development teams using the best tools and technologies available.
• We developed a consistent and recognizable brand identity that was applied across different platforms and channels, such as websites, social media, emails, etc.
• We optimized and managed the Google Ads campaigns to achieve a target cost per acquisition (CPA) that ensured profitability and return on investment (ROI).
• We designed and implemented a display advertising strategy that reached and engaged the target audience on Google, YouTube, Facebook and Instagram, using creative and relevant ads.
• We devised and executed an SEO strategy that improved the organic ranking and traffic of the website for the priority services and keywords.
• We built a multistep conversion funnel that guided the potential customers from registration to purchase and maintained a high conversion rate of 40% throughout the process.
• We established and automated a communication process that kept in touch with potential customers at all stages of the marketing funnel, using personalized and timely messages.
• We managed and monitored the seasonal activities and the key performance indicators (KPIs) of the marketing campaigns, such as CPA, daily sales, profitability, and lifetime value (LTV).
• We created and updated comprehensive dashboards that helped us analyze and report the daily results and trends of the marketing campaigns.

  Results: 

  • SEO traffic grew from 0 to over 20k for the last 28 days
  • Google Ads and Facebook Ads campaigns are dominating the nationwide markets
  • More than 1k clients are acquired each month
  • The company became a nationwide brand and expanding

 Organic traffic to the site has grown significantly + 127%, the number of impressions has increased + 192%

Organic keywords have grown + 1 130 organic keywords and + 246 organic pages. The site began to occupy top positions for key queries - 134 keywords occupy the TOP-10 positions in search results.

The domain site rating increased from 0 to 31

Business Value:

We helped to grow the medical clinic to the nationwide level and offer holistic wellness services to customers across the US. The solutions covered creating a new platform, developing a brand identity, managing online advertising campaigns, improving organic ranking and traffic, building a conversion funnel, automating a communication process, monitoring seasonal activities and key performance indicators, and analyzing and reporting the marketing results and trends. These solutions led to a significant growth of SEO traffic, online advertising dominance, customer acquisition, and brand expansion.