Valhalla Vitality
United States
About company

Valhalla Vitality is a mobile concierge wellness center dedicated to giving patients convenient access to health-promoting therapies that improve well-being. Based out of Far Rockaway, Queens, in New York City, Erica Malloy-Blake, PMH-NP, and the wellness team make house calls to those living in and around the surrounding area.

Services provided

Project details

Valhalla Vitality

The team at Valhalla Vitality turned to the marketing agency WebUgol for help in setting up effective advertising campaigns on the Google search network.

Business description: A nationwide medical clinic offering a wide range of holistic wellness services across the United States

Customer Needs: 

  • Design and develop the new custom-built platform in cooperation with design and development teams
  • Developing all brand identity assets across different platforms
  • Rebuild and manage Google Ads traffic with a fixed target CPA to guarantee profitability
  • Develop an effective display advertising strategy across Google, YouTube, Facebook and Instagram
  • SEO development strategy to establish a continuous growth of organic traffic within the priority services
  • Build a multistep conversional funnel to keep the conversion rate from registration to purchases at 40%
  • Establish a continuous communication process with potential clients at all stages of the marketing funnel. Automation of the communication process
  • Managing seasonal activities and control over the main performance indicators such as CPA, daily sales, profitability, and LTV.
  • Building comprehensive dashboards to analyze daily results and dynamics.


Challenge: a newly formed company that has the ambition to grow nationwide. 



  • We created and launched a new platform that met your specifications and preferences, working closely with our design and development teams using the best tools and technologies available.
  • We developed a consistent and recognizable brand identity that was applied across different platforms and channels, such as websites, social media, emails, etc.
  • We optimized and managed the Google Ads campaigns to achieve a target cost per acquisition (CPA) that ensured profitability and return on investment (ROI).
  • We designed and implemented a display advertising strategy that reached and engaged the target audience on Google, YouTube, Facebook and Instagram, using creative and relevant ads.
  • We devised and executed an SEO strategy that improved the organic ranking and traffic of the website for the priority services and keywords.
  • We built a multistep conversion funnel that guided the potential customers from registration to purchase and maintained a high conversion rate of 40% throughout the process.
  • We established and automated a communication process that kept in touch with potential customers at all stages of the marketing funnel, using personalized and timely messages.
  • We managed and monitored the seasonal activities and the key performance indicators (KPIs) of the marketing campaigns, such as CPA, daily sales, profitability, and lifetime value (LTV).
  • We created and updated comprehensive dashboards that helped us analyze and report the daily results and trends of the marketing campaigns.


    • SEO traffic grew from 0 to over 20k for the last 28 days
    • Google Ads and Facebook Ads campaigns are dominating the nationwide markets
    • More than 1k clients are acquired each month
    • The company became a nationwide brand and expanding


VV Clinic



 Organic traffic to the site has grown significantly + 127%, the number of impressions has increased + 192%


Organic keywords have grown + 1 130 organic keywords and + 246 organic pages. The site began to occupy top positions for key queries - 134 keywords occupy the TOP-10 positions in search results.


The domain site rating increased from 0 to 31


Business Value:

We helped to grow the medical clinic to the nationwide level and offer holistic wellness services to customers across the US. The solutions covered creating a new platform, developing a brand identity, managing online advertising campaigns, improving organic ranking and traffic, building a conversion funnel, automating a communication process, monitoring seasonal activities and key performance indicators, and analyzing and reporting the marketing results and trends. These solutions led to a significant growth of SEO traffic, online advertising dominance, customer acquisition, and brand expansion.