Vorob Craft
Canada
25
%increase in leads
18
%improvement
30
%higher conversions
About company
Vorob Craft Cabinetry is a Mississauga-based company serving the Greater Toronto Area with custom cabinetry solutions. From kitchen cabinets to full-scale furniture design and renovation, the company brings craftsmanship, innovation, and customer vision together to transform residential and commercial spaces into functional works of art.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Projects details
Google Ads
Meta Ads
Customer Needs:
- Vorob Craft Cabinetry needed to improve the performance of its digital advertising strategy. The primary goal was to attract more high-intent leads for specific services like kitchen cabinets, custom wardrobes, and cabinetry through targeted Google Ads and future retargeting efforts.
Challenge:
Despite being a well-known brand in the GTA, previous Google Ads campaigns underperformed. The website needed optimization, and many campaigns were not delivering results, requiring a strategic restructure.
Solutions:
- We started by analyzing the existing Google Ads account and recommended stopping underperforming campaigns, keeping only the well-converting “Local Ads” and “Vorob Search.”
- An SEO audit was conducted, and we provided technical recommendations to improve site performance and conversion potential.
- Once completed, we developed new advertising campaigns for three key services: cabinetry, kitchen cabinets, and custom wardrobes.
- Each campaign was supported by a dedicated semantic core, intent-based keyword clustering, and custom-written text ads.
- With defined budgets and targeting across the GTA, campaigns launched with daily monitoring.
- Bid strategies were adjusted based on competition and performance, and negative keywords were routinely cleaned.
- After generating quality traffic, a Facebook retargeting campaign was added to re-engage site visitors.
- The plan includes expanding reach with Lookalike audiences built from past leads using the Meta Pixel.
Results:
- The newly launched service-specific campaigns drove high-quality traffic and leads, showing consistent growth over three months. Cost-efficiency improved through daily bid adjustments and keyword optimization. The addition of Facebook retargeting expanded brand touchpoints, laying the groundwork for future Lookalike targeting to scale conversions further.
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