Vorob Craft Cabinetry, a specialist in custom cabinetry and unique furniture design, partnered with the marketing agency Webugol to enhance its online advertising presence, particularly on the Google search network.

Business Description:

Vorob Craft Cabinetry provides expert manufacturing services for custom, non-standard cabinets and offers unique furniture design and reconstruction services.

Customer Needs:

• Restructure and optimize the Google Ads campaigns, focusing on services like cabinetry, kitchen cabinets, and custom wardrobes.
• Conduct a comprehensive SEO audit and implement improvements to boost the website's performance.
• Develop targeted advertising strategies across various platforms including Google and Facebook.
• Build a conversion funnel to increase customer engagement and conversion rates.

Challenge:

Vorob Craft Cabinetry, while a large and recognizable brand, needed to refine its online marketing strategies to continue its growth and reach new customers.

Solutions:

• After reviewing their existing Google Ads, we suggested pausing certain campaigns and focusing on effective ones like "Local Ads" and "Vorob Search."
• Post-website audit, we developed and implemented a new semantic core, categorizing keywords by intent and creating unique text ads.
• Launched service-specific advertising campaigns with clear budgets and defined display areas, successfully attracting new potential customers.
• Set up and integrated Google Analytics and Tag Manager for detailed tracking of campaign conversions.
• Regularly monitored and optimized the ad campaigns, adjusting bids and eliminating negative keywords to maximize efficiency and minimize costs.
• Added a Facebook retargeting campaign for users who visited the website but did not initially convert, aiming to warm up potential leads.

Results:

• The new advertising campaigns demonstrated significant effectiveness over three months, as illustrated in the accompanying graph.
• Daily management and optimization of the campaigns led to a steady increase in customer inquiries and conversions.
• The company's online presence was significantly enhanced, leading to increased brand recognition and customer reach.

Vorob Craft Cabinetry's collaboration with WebUgol has set the foundation for continuous growth and expansion in the digital marketplace. The strategic focus on Google Ads optimization and SEO enhancements has paved the way for reaching new customers and strengthening the brand's online presence.