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Vorob Craft
Canada
About company

Vorob Craft Cabinetry is a company that provides services for the manufacture of non-standard custom cabinets. The company also offers services for the development of individual furniture design or reconstruction of old ones. If you want to renovate your home or office space, Vorob Craft Cabinetry specialists will implement all your plans.

Services provided

Project details

Vorob Craft Cabinetry is a large company and a recognizable brand. 

Previously, the company's services were advertised in Google Ads, but after analyzing their work, we suggested stopping almost all advertising campaigns except "Local Ads" and "Vorob Search", which gave stable results and launch new advertising campaigns for selected services. Among all the services, we have chosen: cabinetry services, kitchen cabinets, custom wardrobes. But before launching new ads, we conducted an SEO-audit of the site and gave a number of recommendations that needed to be made on the site. After that, we started working on new Google Ads campaigns.

For each service, we was made up separate semantic core. Keywords were clustered, divided by intent, and unique text ads have been written for each word group. The goal of our advertising campaigns was to find new potential customers. Campaigns have a budget and display area. In the graph below, you can see the effectiveness of our campaigns over three months.

graph vorob

Every day we monitor the work of our campaigns, adjusting bids depending on the market, trying to reduce customer spending on Ads and clearing negative keywords.

Sometime later, when Google advertising brought traffic to the site with potential customers, a Facebook retargeting campaign was added to the ad. It is aimed at an already warm audience of users who went to the site, but for some reason did not fill out the form. In the future, we will be able to gather a sufficient number of customers who called or left applications, and with the help of Pixel create a Look-a-Like audience to attract new potential customers.