A website is a must for any business that wants to stay successful and competitive, and there are many reasons for this. However, the truth is that it takes time to recoup the initial investment. Of course, this does not mean that you just need to relax and wait for success to come to you.
In fact, you have the ability to control and improve the performance of your new website with the right SEO strategy.
A brand new website allows you to apply the best experience of search engine optimization, which will help you put it in the top and, accordingly, reach the desired target audience.
Let's look at some specific SEO factors for a new website that you can use to enjoy the success of your business.
Analysis and diagnostic tools
To find out how well your new website is performing, as well as to evaluate improvement results you should use analysis tools, e.g. Google Analytics and Google Search Console. This type of tools provides detailed information about how a search engine sees your website, as well as how users interact with it.
Only on the basis of this data you can make the right decisions about the optimization and changes that your new website needs.
New website SEO Architecture
Creating a brand new website gives you the ability to create a whole new and optimized architecture to follow.
Now when your website is empty, you can prepare a strategy for the content structure in advance so that it meets all SEO standards and best practices.
The purpose of the home page, for example, is to navigate users, direct them to important content of the company, show the products it offers, and, last but not least, to motivate them to specific actions.
External links to your website help build trust. The same applies to internal links, ie. links between pages of your website. They have a huge impact on the value of the pages and, consequently, on the overall credibility of the website in the eyes of search engines.
Of course, the goal is not to add links from every page to every page - it will confuse both search engines and users. We have already mentioned that the website and the pages on it must have a logical structure. This means focusing on navigating the site and adding links only where it is useful and relevant. This will help you focus users on the most important parts of your new website.
Create quality SEO content
Good and relevant content on the website is a necessary part of its search engine optimization (SEO). Of course, in addition to the volume in it must be high quality and really useful for the audience.
Creating content for a site, regardless of its type, must also follow a certain strategy. Be consistent in your posts and avoid duplicate content to increase the credibility of your website.
New website SEO Indexing
One of your top SEO priorities for a new website should be your XML Sitemap, robots.txt, and all the other commands and files that help search engines navigate web pages.
This brings us back to tools like the Google Search Console to help monitor your website. In the GSC, you can see if the search engine is indexing all the pages you expect and solving problems in a timely manner.
Follow the entire indexing process of the website to make sure that everything is going according to your wishes and expectations. Of course, mistakes are inevitable, but their timely elimination can save a lot of problems and costs.
Website download speed is one of the main factors for ranking in Google. This means that it requires special attention and continuous improvement to get the site the desired results.
Charging speed depends on many different elements. However, now when you have a brand new website, you can avoid overflowing with unnecessary plug-ins, large images, and other elements that can have a negative impact.
Always strive for maximum charging speed because any delay can be very costly.
Keep the code clean
Most CMSs work with a huge number of plugins and crowded code, which often turns out to be unnecessary or useless.
If you are still thinking about creating a new website for your business, our recommendation is to focus on creating a custom site that will allow better service and updates. Such a website would be extremely useful for you, especially if you expect heavy traffic and great content on your pages.
The clearer the site code, the easier it will be for you to maintain it so that the new website will have SEO growth.
Trust of a website depends not only on its content and internal links but also on its interaction with other reputable websites.
Think about partnerships, charities, users, and members of your community to connect to build a strong connection base. Needless to say, this type of link building is of great value to both users and search engines.
However, not all relationships have the same value. In addition to their quantity, it is necessary to take into account their quality and the credibility of the sources from which they come.
All of these links to and from your website leave an unforgettable impression on your brand, and if they are high quality, they will help you build trust for your entire business.
The success of your site will not come by itself. Be proactive and follow the best SEO techniques to create new quality and reputable website that provides the best user experience. Also, remember that the website requires constant work and maintenance to bring the desired results for your business.
Webugol provides turnkey SEO and advertising services for new websites. We will be happy to help you build your online presence, just contact us!
Search engine marketing is based on search engines on the Internet and has two main pillars: improving the visibility of the website or/and paying to advertise (with Google Ads).